Agency Network: 
December 2012


To raise public awareness of this harsh reality and its magnitude, BDDP Unlimited built a comprehensive campaign including a 30-second film, billboards and a website dedicated to fundraising for this very worthy cause. To emphasize the fact that “a hovel is the antithesis of a home” – the campaign’s central theme, the film tells a story about children’s prejudices and the two billboards twist common children’s expressions. The poignant film was directed by the young Valérie Pirson, and the thought-provoking billboard photos were taken by Laurent Chehere. The fundraising campaign, managed by the Excel agency, was launched on Wednesday, 28 November on the website. This interactive site encourages and enables donors to see how their support actually helps renovate a hovel.

Film advertisement created by BDDP, France for Fondation Abbé Pierre, within the category: Public Interest, NGO.

Advertising Agency: BDDP & Fils, France
Creative Director: Olivier Moine
TV production: Sanae Belkouri, Emilie Recorbet
Post Production: Erika Lausmann
Print Production: Marie D'Ovidio
Art Buying: Marie Ferrara, Elise Kubler
Creative Direction: Aurore De Sousa
Copywriter: Caroline Laumont
Direction: Valérie Pirson
Production House: Partizan
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kleenex's picture

not bad.

Activity Score 51126
Web Designer/Developer
CACAHD's picture

i like the story

Activity Score 2188
Art Director
my mind bursts's picture

Made me think of Francois Truffaut 'Les Quatre Cents Coups'. Makes you think, suitsbly unsettled by it and works when seen once then left to think.

my mind bursts
Activity Score 94
abake's picture

Amazing how much first world problems differ from third world problems.
Still, a nice piece of advertising.

Activity Score 1262
RMG Connect Colombia
Abhishek Parikh's picture


Abhishek Parikh
Activity Score 568
Lisbon freak's picture

Like it too.

Lisbon freak
Activity Score 496
Creative Director at Toronto
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