The Slums

Agency Network: 
December 2012

Fondation Abbé


To raise public awareness of this harsh reality and its magnitude, BDDP Unlimited built a comprehensive campaign including a 30-second film, billboards and a website dedicated to fundraising for this very worthy cause. To emphasize the fact that “a hovel is the antithesis of a home” – the campaign’s central theme, the film tells a story about children’s prejudices and the two billboards twist common children’s expressions. The poignant film was directed by the young Valérie Pirson, and the thought-provoking billboard photos were taken by Laurent Chehere. The fundraising campaign, managed by the Excel agency, was launched on Wednesday, 28 November on the website. This interactive site encourages and enables donors to see how their support actually helps renovate a hovel.

Film advertisment created by BDDP, France for Fondation Abbé Pierre, within the category: Public Interest, NGO.

Advertising Agency: BDDP & Fils, France
Creative Director: Olivier Moine
TV production: Sanae Belkouri, Emilie Recorbet
Post Production: Erika Lausmann
Print Production: Marie D'Ovidio
Art Buying: Marie Ferrara, Elise Kubler
Creative Direction: Aurore De Sousa
Copywriter: Caroline Laumont
Direction: Valérie Pirson
Production House: Partizan

Comments (6)

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kleenex's picture
Activity Score 50174

not bad.

CACAHD's picture
Activity Score 2188

i like the story

my mind bursts's picture
my mind bursts
Activity Score 94

Made me think of Francois Truffaut 'Les Quatre Cents Coups'. Makes you think, suitsbly unsettled by it and works when seen once then left to think.

abake's picture
Activity Score 1262

Amazing how much first world problems differ from third world problems.
Still, a nice piece of advertising.

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568


Lisbon freak's picture
Lisbon freak
Activity Score 496

Like it too.