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The bike

Campaign
Agency Network: 
Published/Aired: 
April 2009

Also From This Campaign 3

Description

Film advertisement created by M&C Saatchi, Switzerland for Fonction, within the category: Recreation, Leisure.

Advertising Agency: M&C SAATCHI, Geneva, Switzerland
Creative Director / Copywriter: Olivier Girard
Art Director: Julien de Preux
Director: Olivier PIctet
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control C's picture

bo ring my as s o f f

control C
Activity Score 108
Copywriter
TRICKY's picture

......first scene is in the cafe bistrot where you discover your one night stand woman is pregnant you have nothing to say

scene two: you go and sit in the park thinking what kind of shit you put yourself into
scene three: you try to ride your bike back home but you discover you 're too waisted

very poetic

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

WASTED.....To discover your TOO wasted!!!!

Secondly "you discover your one night stand WOMAN is pregnant" Why Can Men get pregnant now too?

Only be a critic when what you write, is worth reading!!!

My god what's happening to the English language!

But anyway besides that, it was nice to see the piss being taken out of poetry, sort of saying: the way it happens in the movies doesn't seem to happen to you all the same.

Guest
TRICKY's picture

oops my Angrish teacher miss "Mac guest" is in the house again

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

gonzohj's picture

Does anyone know the credits for the music in this ad?

gonzohj
Activity Score 103

"We are all ignorants, but we don't all ignore the same things..."

derya's picture

Its very simple and good.

derya
Activity Score 302
Copywriter
Guest's picture

explain the idea please.

Guest
Guest's picture

swiss cinema is known for being boring and not so good.
Its 2nd degree ironic and humoritstic thats it :)

fonction cinema is a swiss independent associations who helps the filmakers to do movies, promote them etc.

Guest
Guest's picture

I get it, I get it...
it's really deep.

in swiss cinema everybody is contemplating so much that the only end result is pigeon-shit, everybody is in quarrel or totally drunk (sorry, WASTED).

and there's independent asociation that'll sort things out.

told you it's deep, insider's stuff.

Guest
miko1aj's picture

Excellent campaign. It made me laugh. I love this kind of approach.

miko1aj
Activity Score 3086
Guest's picture

i think it would be better if the man rides the bike up to the sky.

Guest
bkjlee's picture

i think its selling the composer more than the visual.

bkjlee
Activity Score 431
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