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Agency Network: 
Published/Aired: 
January 2012

Description

Film advertisement created by TDA Advertising & Design, United States for FirstBank, within the category: Finance.

Advertising Agency: TDA_Boulder, Boulder, USA
Associate Creative Director / Art Director: Matt Leavitt
Associate Creative Director / Copywriter: Jeremy Seibold
Agency Producer: Susan Fisher
Creative Directors: Jonathan Schoenberg, Thomas Dooley
Production Company: HSI, Los Angeles
Director: Ryan Ebner
D.P.: Scott Buttfield
Executive Producer: Michael McQuhae
Line Producer: John Winter
Editorial / Post: Cosmo Street
Editor: Katz
Color Correct: Company 3
Telecine Operator: Stefan Sonnenfeld
Sound Design: Lime Studios
Engineer: Dave Wagg
VFX: The Brickyard, Santa Monica
Online Editor: Patrick Pulatian
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gadgets's picture

so, so. 5/10

gadgets
Activity Score 1063
gadgets's picture

and one more thing: even Kids don't trust banks

gadgets
Activity Score 1063
stevel's picture

kids don't trust banks? what does that have to do with anything?

stevel
Activity Score 423
Hadrons's picture

Maybe she took it literally, like first step, first shoe, first kiss etc, etc, etc.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Temple's picture

I disagree gadgets. Given the Superbowl frame of mind (which is not really advertising as we know it, but more like a freak circus of exhibition commercials) this is hilarious.

Temple
Activity Score 11341
Creative Director
gadgets's picture

Temple I agree that the commercial is hilarious but I have a short quiz for you.
Your bank should be:
1. A Bank You Can Trust
2. A Funny Bank

gadgets
Activity Score 1063
kleenex's picture

I agree with Temple on this.

kleenex
Activity Score 51110
Web Designer/Developer
Hadrons's picture

Great service!!! lol
I'm with Temple re hilarious.

A Bank with tinkle sensitivity. :-))

p.s. & memorable

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sambuca's picture

they spend 1000 of dollars for this?
if they'd really care for their customers they could spend that money more wisely.

they took a lie and created an ad around it for the Super Bowl. there is no service for a customer, since everybody is going to sit and watch if anything else is going to happen.
the only benefit is that for the bank. everybody is going to talk about it. about the ad.

but thats advertising i guess.

sambuca
Activity Score 1066
Art Director at tolingo GmbH
andylefty's picture

I see the point made above that people are going to stay and watch.

However the idea is funny.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
celini's picture

Una buena idea. Sencilla y original.

celini
Activity Score 90
LoF's picture

Idea was good, the problem is "decoding". Say and communicate are two big different things. He is "talking" about service but I´m not sure "he" is communicating great service. I wont be happy to be served by him. I get the point but his performing does not engage.

LoF
Activity Score 4
Planner at Planner Director
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