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Monumental Environment Congress

Agency Network: 
Published/Aired: 
March 2008

Description

Film advertisement created by Dynamo, Finland for Finnish Railway Company, within the category: Transport.

Advertising Agency: Dynamo Advertising, Helsinki, Finland
Creative Director: Vesa Kujala
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Account Director: Sanna Forsström
Strategic Planner: Dan Rönnqvist
Production management: Arja Kvist, Eila Turunen
Production company: Grillifilms
Animation: Talvi
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Wordnerd's picture

well done spot! but the punchline destroys it all - too bad. :(

Wordnerd
Activity Score 6692
Copywriter
Corbeen's picture

what da f... ??

Corbeen
Activity Score 1093
Vicomte's picture

nice

Vicomte
Activity Score 287
Copywriter at Copywriter
Jennifer Macfarlane's picture

crazy - but amazing animation

Jennifer Macfarlane
Activity Score 23
Art Director, Ogilvy
brain123's picture

Killer animation. Concept sucks!

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
AssassinX's picture

Yeah, sometimes stunning VFX can save a bad idea.

AssassinX
Activity Score 1329
mikepants2005's picture

That is one of the worst ads I've ever see in my entire life! What a waste of a big production budget. As they say in England, 'You can't polish a turd' meaning if's a shit idea then it doesn't matter how much money you spend on it. It will always look shit.

mikepants2005
Activity Score 504
Copywriter
bknowlden's picture

Not buttoned up well at all, but i got really excited for the punchline when i saw the production quality build :(

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

teenie's picture

I don't get it! Argh!!!!!! Nice idea, but how's the train going to save monuments--lack of car pollution? The monuments are doing the driving. Jeez.

Polishing a turd indeed!

teenie
Activity Score 1894
Copywriter
Guest's picture

treeniä is Finnish for training. The statue is repling in Finnish that he's been training. Thous the misunderstanding between Finnish and English. Tho, he does use the train as well...

Guest
vidya.shankaran's picture

Loved it !! Bloody brilliant !!!!

vidya.shankaran
Activity Score 724
the.copywriter.twisted's picture

What's so bad about it?

If you train, you won't be gone with pollution. Simple.

Seems like a winner to me.

-

the.copywriter....
Activity Score 48
Copywriter |

It's a lie.

ManchuChanchu's picture

when i saw the statue of liberty walking i thot 'looks interesting' when i read monumment congress I was like 'ok' when the commercial ended i was like 'What the fuck!' this one has all the ingredients of a good ad but is a really abrupt one

ManchuChanchu
Activity Score 701
Art Director
BOOBJOB LOOBCANNON's picture

Weird. This looks great. With the giant statue foot at the start and looming over the coliseum. Then when you get in there and the statues are talking its still interesting. But then, they keep talking, and then it ends on a rubbish conclusion. disappointed. :-(

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

DJVassallo's picture

once again a concept that relies too much on local culture...

the main character is actually the statue outside Helsinki´s Central Railway Station, symbol of the national train company and soooo well known icon of the city, that´s why makes a lot of sense for Finns...

the "to train" and "train" wordgame is fine, too bad the Finnish accent in English spoils it...

DJVassallo
Activity Score 243
Creative Director at Mozo Design for Marketing |

Hormone vs Neuron - Twitter

Temple's picture

wow.

Temple
Activity Score 11341
Creative Director
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