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Hero Hug

Agency Network: 
Published/Aired: 
May 2013

HERO HUG FIAT

Description: 

Film advertisment created by Leo Burnett, Brazil for Fiat, within the category: Automotive.

Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative Vice President: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Copywriter: Caio Lekecinskas
Art Director: Rafa Oliveira
Accounts: Pablo Arteaga, Cintia Mourao, Daniela Ferreira, Mirelly Rosa

Comments (7)

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Highest Rated

abake's picture
abake
Activity Score 1262

Brilliant!

Meredith Singh's picture
Meredith Singh
Activity Score 407

Cute. Also, it's impressive that they co-ordinated the co-sponsorship.

kleenex's picture
kleenex
Activity Score 50620

I want one for my car...

talkingisfree's picture
talkingisfree
Activity Score 2712

Another simple great idea to change behavior. It reminds me of the band aid app from JWT NY.

certaintly's picture
certaintly
Activity Score 3994

smart

learningcurve's picture
learningcurve
Activity Score 183

Great idea.

sonufrommars's picture
sonufrommars
Activity Score 67

toooo good i like so much good idea

abake's picture
abake
Activity Score 1262

Brilliant!

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