Agency Network: 
May 2013

The New 500L has the biggest glass rooftop in its category. It’s so big that it can fool even the sharpest eyes, confusing a starving eagle when it hunts for its lunch.

Film advertisment created by Leo Burnett, Germany for Fiat, within the category: Automotive.

Advertising Agency: Leo Burnett, Berlin, Germany
Chief Creative Officer: Andreas Pauli
Executive Creative Director: Andreas Laeufer
Creative Directors: Axel Tischer, Gabriel Mattar
Art Director: Felipe Cury
Copywriter: Rodrigo Linhares
Agency Producer: Gabriele Sanchez-Palacio
Account Supervisor: Kirstin Schmitt
Advertiser's Supervisor: Giuseppe Fiordispina
Account Manager: Allessia Bellini
Production Company: Tony Petersen Film
Producer: Fabian Barz
Director: Zoran Bihac
D.O.P: Felix Leiberg
Lighting: Theo Lustig
Editor: Ilka Risse
Editing Company: First Eight Berlin
Music: Fritz Ratwg / You Guys Music
Sound Design / Arrangement: Hesse Studios
Post Production: Arri Mitte Berlin

Comments (5)

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kleenex's picture
Activity Score 51022


Meredith Singh's picture
Meredith Singh
Activity Score 407

Funny idea. Execution not so funny.

CrackerJackFlash's picture
Activity Score 19601


alausa's picture
Activity Score 1420

One feature, one spot. Neat!

certaintly's picture
Activity Score 3994

i wouldve liked it better if it was more exaggerated and quicker. meaning if they simply showed something crash into the roof top and bounce off dead. and then close with the product.