Agency Network: 
December 2013

Fiat 500 - DESIGN


To launch the new Fiat Cinquecento 2014 Leo Burnett Tailor Made has created a campaign that highlights the Italian car design. In a fun and unusual way, the film shows that the design of Fiat Cinquecento 2014 can transform anything into beautiful and cool things

Film advertisment created by Leo Burnett, Brazil for Fiat, within the category: Automotive.

Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative Vice President: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Alessandro Bernardo, Vinicius Stanzione
Art Director: Alessandro Bernardo
Copywriter: Vinicius Stanzione

Comments (1)

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Temple's picture
Activity Score 11337

A design-lending car is a nice idea. Could have used a better storyline.