Don't Miss A Word
Description
Film advertisement created by Ogilvy, Singapore for Faber-Castell, within the category: Gaming.
Chief Creative Officer: Steve Back
Creative Directors: Juggi Ramakrishnan, Richard Copping
Art Director: Richard Copping
Copywriters: Juggi Ramakrishnan, Dan Barrett
Producer: Ali Loveday
Animation: Imaginary Friends Studio
Sound: The Gunnery
Not appropriate for a pencil maker. And between us, crappy idea.
Nice video but I don't see how this is good for the brand.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
You're using the word miss.
Miss in a different sense of the word however not relevant to the product.
It seems what you're saying is get every word but highlighters are about selection and the important words.
Wanky ad analysis over.
I agree, if the claim was 'don't miss the important words' and such were targeted, this will much more sense.
+1 to that, could have shot a specific letter. Adding on, a little draggy too
30 seconds would have been enough for me.
Popular Reads
-
Clio Awards
Levi's and Girlgaze Partner to Celebrate Women with #IShapeMyWorld
Read More -
Clio Awards
#SheDrives Empowers Saudi Women to Get Behind the Wheel
Read More -
Clio Music
Portugal. The Man Snags The Newest No. 1 For ‘Feel It Still’
Read More -
Clio Sports
This Instagram Account Shows You How A Visually Impaired Paralympic Skier Trains For the Winter Games
Read More
