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Agency Network: 
Published/Aired: 
September 2013

Description

Film advertisement created by BBDO, United States for Extra Gum, within the category: Confectionery, Snacks.

Advertising Agency: Energy BBDO, USA
Chief Creative Officer: Dan Fietsam
Managing Director: Jeff Adkins
Head of Integrated Production: Rowley Samuel
Group Creative Director: Rick Hamann
Associate Creative Director: Jimmy Dietzen
Junior Art Director: Erynn Mattera
Executive Producer: John Pratt
Integrated Producer: Vanessa Luhr
Client Service Director: Chris Reed
Sr. Account Director: Pete Ruest
Account Director: Brian Sisson
Planning Director: Elizabeth Brown
Production Company: Rattling Stick
Director: Pete Riski
Executive Producer: Jennifer Barrons
Producer: Kelly Spacey
Editorial: Cut & Run
Editor: Eve Ashwell
Assistant Editor: Dustin Zimmerman
Producer: Christie Price
Visual Effects: The Mill
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Highest Rated

Mongoose's picture

EXTRA great!

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

morse's picture

Bravo, 10 stars from me!

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alexanderchw's picture

The concept is great: "Give extra, get extra"

alexanderchw
Activity Score 6
Other
nicocumbre's picture

beautiful story! clap clap!

nicocumbre
Activity Score 55
Art Director
advertising ninja's picture

tony leung was making a crane for each guy he killed in john woo's Hardboiled from 1992... this story didn't touch me as much as i wished. nice insight tho, people make fun stuff from gum packs.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
eins-eins-null's picture

didn't touch me, but seems to be personal taste. anyway too much emotion for a bubblegum (especially one that communicated completely different before)

eins-eins-null
Activity Score 896
Copywriter
pkprasad's picture

Amazing......

pkprasad
Activity Score 4
CrackerJackFlash's picture

sweet

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

vlads's picture

Good that kind of campaigns wins a cannes!!! like it so much!

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

kleenex's picture

cute....

kleenex
Activity Score 51166
Web Designer/Developer
mattlittlegym's picture

This was really awful guys. Bad music. Bad acting. Dad was horrible. Music... just so bad.

mattlittlegym
Activity Score 342
Advertising
McAdvertising's picture

That girl must of had a lot of cavities.

McAdvertising
Activity Score 180
sergefreeman's picture

Cuteness overload

sergefreeman
Activity Score 299
Marketing Manager
jonrivas's picture

Awesome, nice story, great copy, amazing production, color, everything! Juuust one issue, at the end, it made me think of awful teeth. But overall a wonderful piece.

jonrivas
Activity Score 27
Editor
Mongoose's picture

EXTRA great!

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

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