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Multiservice Proxy

Agency Network: 
Published/Aired: 
October 2011

Description

The brief: show how a ‘multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation, control and monetization’.

The solution: shoot 30 locations in three days, design 36 different interfaces, add a touch of sound, and a beautiful film is created.

Film advertisement created by House of Radon, Sweden for Ericsson, within the category: Electronics, Technology.

Advertising Agency: House of Radon, Stockholm, Sweden
Creative Directors: David Dworsky, Victor Köhler
Art Director: Albin Holmqvist
Copywriter: David Dworsky
Illustrator: Albin Holmqvist
Photographer: John Strand
Animation: Johan Alenius, Leo Bulow
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kurtberengeiger's picture

I like that Ericsson dared to use devices other than Sony Ericsson's.

kurtberengeiger
Activity Score 7323
Copywriter
_tj_'s picture

I appreciate the effort here, and the production value is good, but this is tedious to watch.

Two minutes and 20 seconds is a veritable lifetime these days. Add to that the slowed down reveal of two or three words at a time, and you lose the audience.

_tj_
Activity Score 133
Copywriter at tamm + kit |

tjarch.ca | good copy/bad copy

andylefty's picture

Bang on. Would say exactly the same thing.

Within the first 20 seconds was distracted by all the different switching of devices and in the end frustrated.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kalpesh78's picture

Very, utterly boring. didn't bother to go beyond 30 seconds...

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Hadrons's picture

looks like infomercial.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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