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The Human Body

Agency Network: 
Published/Aired: 
September 2009

Description

Film advertisement created by Circus, Peru for El Comercio, within the category: Media.

Advertising Agency: Circus, Peru
Executive Creative Director: Juan Carlos Gómez de la Torre
Creative Director: Rafael Pastor
Art Director: Eifel Barrenechea
Agency Producer: Giuliana García
Production Company: Cinesetenta Films
Director: Reichart De Alcocer-Hinckel
Executive Producer: Paola Pastrana
Assistant Director: Jose Carlos Garcia
Director of Photography: Andrés Mazzón
Production Design: Reichart De Alcocer-Hinckel
Field Producers: Olenka Sánchez & César Azcoytia
Audio: Audiopost
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Guest's picture

thats cool

Guest
alexander_bickov's picture

Hm, dont like it

alexander_bickov
Activity Score 3279
Guest's picture

not beautiful. Distasteful

Guest
Guest's picture

"the amazing human body", what's so amazing about farting, pissing, etc...
great project wasted in the toilet. what a pity. i wish we had this brief. arrrrrrrg.

Guest
Guest's picture

Ditto. They probably sat down and said "let's not go the obvious route and showing the incredible abilities of the human body. Let's be different to try and create a buzz." Yeah, but the creative and the message just don't match up. Amazing? I think not. Throw in some epic music and some incredible feats of flexibility, strength, healing, etc. and you've got it made.

Guest
Wordnerd's picture

hm. i like it, but somethings missing in the end. 'the amazing human body' doesn't work at the end. it's not amazing what you see

Wordnerd
Activity Score 6692
Copywriter
JopyCunior's picture

Some gross clichèes. Entertaining but not not special. Still, not bad for a mere dvd collection.

JopyCunior
Activity Score 220
Copywriter
Klidesign's picture

WTF?!

This commercial (or whatever is being advertised here, 'cause I just don't see it) just goes from bad to worse!
It's crap...to say the very least.

The only thing it doesn't lack is attention (shock, rather) from the viewer...but given how uncreative it is, this is not a good thing.

Klidesign
Activity Score 209
Graphic Designer
Guest's picture

Who did this is someone wants you to hate yourself!

Guest
shahidali's picture

the amazing human body is all about urination, defacation and fratulence!!! Amazing!!! On which planet do you spend most of your time?

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

LeeHarvey's picture

Peru. Figures....

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

Figures what exactly dear Lee Harvey???

Guest
rsmo2001's picture

What does this mean? Care to expand on your thoughts??

rsmo2001
Activity Score 2
Producer/Director at Cine 70 Films
LeeHarvey's picture

Dear rsmo2001,
I don't get the deeper meaning of this ad AT ALL, and since it's from a country I don't know AT ALL, nor its culture, I said 'figures'. No offence intended, it was just clear to me that it wasn't clear to me coming from a different culture, get it? With all due respect!
Sincerely,
Lee Harvey

As for the guest commenters; go sign in or just leave.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

"Peru. Figures..." What kind of comment is that? Not to jump on the gun or judge member LeeHarvey - but truthfully a narrow minded, provincial comment like this deserves no place in adsoftheworlds or any other sitein today´s world.

Guest
Guest's picture

Yes PERU...do you have a problem with my country??? Now don't tell me that in your neck of the woods people do not fart, sweat or throw up after a night of drinks. Fool!

Guest
LeeHarvey's picture

Who you callin' a fool, fool! The more you react on me the moron you are, moron!

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

urrghh. funny sometimes but honestly you can AMAZE more than with fartjokes and menstrual bleeding.

Guest
silvi's picture

Hubiera obviado algunas tomas, como la del tampón. Lo demás está muy bien producido.

silvi
Activity Score 4172
Copywriter
Zeus's picture

you forgot to put someone ejaculating or squirting!!

Zeus
Activity Score 906
somewhere
Guest's picture

Maybe everybody should take a giant leap backwards and think about the message here, the body is an amazing thing, should they have gone the cliche route and shown the athleticism and artistic merits of the body that only a small handful of us can ever dream to attain,and you people will slough it off as another "drink" or "insurance" ad, or get down to the basics and show what everybody has in common wether they admit to doing it or not. I think they did an awesome job. From birth to death you body is with you through thick and thin and they weren't afraid to show it, bravo.

Guest
Guest's picture

Ok but you cant blame me or other thousand viewers when we look at it are get so disgusted we dont wanna see i again!!!! Do we later remember what it was about??? eeewe, no, grosss!!!

Guest
Guest's picture

ask yourself one question: who will explain that deep message to the customer viewing this ad?

Guest
Pccs's picture

I completely agree

Pccs
Activity Score 212
Graphic Designer
Guest's picture

Found it simple and elegant in execution, considering what's being depicted. Really liked it, and dig the monochromatic look. Believe there's more here than meets the eye, and as above, also picked out the journey from birth to death. Loved the old man's descent into the shadows. Reading too much? Don't know, but I interpreted 'the amazing human body' to be ironic. Am I wrong?

Guest
Guest's picture

Suben estas cosas solo por intentar figurar verdad? Ya dejen de darnos verguenza y mándense con algo real y bueno.

Guest
Guest's picture

Found it simple and elegant in execution, considering what's being depicted.

Really liked it, and dig the monochromatic look. Believe there's more here than meets the eye, and as above, also picked out the journey from birth to death. Loved the old man's descent into the shadows. Reading too much?

Don't know, but I interpreted 'the amazing human body' to be ironic. Am I wrong?

Guest
Guest's picture

Ahhhh....latinamerican style.

Guest
Guest's picture

Well...i think its very well done.

Guest
Guest's picture

I think that the ad should have showcased some of the more fascinating capabilities of the human body, such as giving birth, or even more noteworthy, the ability to do things unseen in other creatures, such as blushing or crying with emotion. That would make a spectacular ad! I think this one is a bit distasteful, even in the presence of a few entertaining moments. It really needed something to create awe-inspiring moments rather than "I can't believe they recorded that!" ones.

Guest
Guest's picture

Gratuito. Qué tiene que ver el tagline con todas esas imágenes, por Dios. Por favor que alguien ayude a esa agencia a ser lo que prometieron.

Guest
Guest's picture

admiro el hecho de que haya sido aprobado por el cliente. Bien vendido muchachos :) por que la idea si es que no me gusta

Guest
Guest's picture

i don't have anything against the natural stuff in ads. I like them. I was waiting for a funny great increadible finish. And...
it's appears to be only moodfilm. :(

i rate it low for waisted potential!

Guest
Guest's picture

and.

I would LOVE to do that brief.

Guest
Guest's picture

creo que la ruta que intentaron tomar para hacer este anuncio fue bueno, la intención de hacer algo "diferente" es plausible pero tambien creo que pudieron enfocarse en situaciones en las que el cuerpo humano hace cosas más INCREIBLES como traer una vida al mundo y cosas como esas...en vez de pedos, eruptos y tampax.

Guest
Guest's picture

no jodan esto está mal...

Guest
Guest's picture

You all seem to be missing the point of "the amazing human body". They're not talking about what it's capable of, they're talking about how amazing the human body is in it's natural state. The blend of off humor (farting and peeing) combined with slow motion sneezing and bloody tampon make this a very bizarre commercial. I don't like it. Pic one direct. Go with it.

Guest
Guest's picture

Me gusta, aunque nunca lo vi en TV.

Guest
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