Results don't lie

Agency Network: 
July 2013

The Effies. Results don't lie.



A polygraph machine measures the subject's physiological responses to any given question to determine whether they are lying. When used by a trained examiner, a polygraph machine is 96% accurate.

The Coopers of Franklin Road

Film advertisment created by TBWA, New Zealand for Effie Awards, within the category: Professional Services.

Advertising Agency: Whybin\TBWA, New Zealand
Chief Creative Officer: Toby Talbot
Creative Directors: Jonathan McMahon, Lisa Fedyszyn, Steve Kane
Digital Creative Director: Ross Howard
Creatives: Cece Chu, Ryan Price
Group Head: Jodi Willocks
Senior Account Manager: Victoria Meo
Head of Content: Liz Rosby
TV Producer: Amy Hansen
Production Manager: Michelle Hong
Print Producer: Ali Vernon
Senior Designer: Chris Lewis
Designer: Frank Turner
Digital Creative: David Minty / Digital Arts Network
Digital Producer: Henson Tan / Digital Arts Network
Digital Developer: David Colguhoun / Digital Arts Network
Director / Editor: Damien Shatford / The Sweet Shop
Producer: Lynnette Gordon / The Sweet Shop
Executive Producer: Fiona King / The Sweet Shop
DOP: Nick Burridge / The Sweet Shop
Colourist: Dave McLaren / The Sweet Shop
Post-Production / Online Edit: Andy Timms, Mat Ellin / Mandy
Music: Mark Wondercastle
Audio: Jon and Penny Cooper

Comments (5)

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morse's picture
Activity Score 18024

That's brave. Could alienate some creatives who may find it offensive.

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monoliz's picture
Activity Score 1304


certaintly's picture
Activity Score 3994


Meredith Singh's picture
Meredith Singh
Activity Score 407

Funny questions.

kleenex's picture
Activity Score 51008

loved it.