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Battle

Agency Network: 
Published/Aired: 
August 2012

Description

Film advertisement created by Fred & Farid, France for Domyos, within the category: Fashion.

Advertising Agency: Fred & Farid, Paris, France
Creative Directors: Fred & Farid
Copywriter / Art director: Rayhaan Khodabux
Brand's supervisor: Nathalie Normand
Agency's supervisors: Bérengère Mangin, Alice Lombard
Tv producer: Aurélia Blatry
Art buying: Adélaïde Samani
Agency's post-production: Sacha Adamon
Director: Benjamin Millepied
Production company: Same Production
Producer: Karen Barel
Music Studio: Human
Music supervisor: Léo Copet
Post-production studio: Firm
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kleenex's picture

Well the kids can sure move. I say it sells the product nicely.

kleenex
Activity Score 51110
Web Designer/Developer
Michelmichel's picture
Michelmichel
Activity Score 43
CuriousPencil's picture

I'd have to be a kid to know if this works well, but yep, the kids can dance, and there's good repetition of the brand in the song (whose only lyric is the brand). Was there any follow-up? This doesn't look like it could be a stand-alone.

CuriousPencil
Activity Score 4225
Copywriter
joelapompe's picture

remind me the GAP tv commercials :
http://www.youtube.com/watch?v=hLzzaCe0pic

joelapompe
Activity Score 3853
Temple's picture

Did the client really need to go to Fred and Farid to come up with this?

Temple
Activity Score 11341
Creative Director
minialy's picture

wow! good job~

minialy
Activity Score 3
Marketing Manager
miko1aj's picture

I'm terrible sorry, but i have no idea why such commercial even had been created. It's strange. Maybe i can't see something in this i can'r decipher, but, hmmmm.... really.
What are these colour splashes for, why kids are dancing on the roof, where is the idea in this. Where it has the potential to be captivating?
I have no idea.
the only plus i see is an art direction

miko1aj
Activity Score 3086
damd's picture

I have seen this kind of ad so many times.... The only novelty is that it was performed by kids...

damd
Activity Score 159
Planner at WI
andylefty's picture

Nice moves.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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