Agency Network: 
February 2013

Film advertisment created by Eric Mower and Associates, United States for Domtar, within the category: Industrial, Agriculture.

Advertising Agency: Eric Mower + Associates, Charlotte, USA
Creative Director / Art Director: Patrick Short
Assistant Creative Director / Copywriter: Ruben Lopez
Production Company: Evil Plan
Director: Sam Crawford
Producer: Kimberly Stuckwisch
Post Production: FastCuts
Editor: Richard Gillespie
Colorist: Nick Mueth
Audio Engineer: Ben Templeton

Comments (4)

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khronos's picture
Activity Score 998


Spanky's picture
Activity Score 4899

A few things here.

1) I don't see the point of calling these short films. They don't feel like film at all. They feel very much like ads. Just oddly timed.

2) I don't see why you're trying to sell paper as a category. People are either going to use paper or they're not. You're not going to increase overall paper usage (and as a result, increase your client's profits) with a few youtube videos seen by a few hundred people.

3) These are kind of boring. If you're going to go the youtube route, at least have some bite to your spots. Something more in the vein of this...

kleenex's picture
Activity Score 51022

I thought all the ads were good with the best one being the e-card one.

ankitadv's picture
Activity Score 818