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Published/Aired: 
July 2009

Description

Film advertisement created by Mortierbrigade, Belgium for Doctors Without Borders, within the category: Public Interest, NGO.

Advertising Agency: Mortierbrigade, Brussels, Belgium
Creative Director: Jens Mortier
Copywriter: Arnaud Pitz
Art Director: Sebastien De Valck
Producer: Patricia Van De Kerckhove
Editorial / Post Production Company: Caviar, Brussels
Editor: Simone Rau
Online Artist: Antoine Vermees
Colorist: Olivier Ogneux
Audio Post Company: Sonicville, Brussels
Sound Designer / Mixer: Yves De Mey
Production Company: Caviar, LA/Brussels/Amsterdam
Director: Andreas Hasle
DP: Nicolas Karakatsanis
Producer: Werner De Coninck
Exec. Producer: Kato Maes
Where Shot: Ukraine
Airdate: June 2009
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Guest's picture

v.well done... huge impact. wish it cud really make a difference

Guest
Guest's picture

Hugh impact? What impact? Is poorly executed and the impact is nonexistent.

Guest
Goblin's picture

Don't think that's poorly executed...how should be executed? I like when it doesn't look like a tv commercial. for this story, real life mode with variable cam in hands is what you need, not some bright picture like in vanish tvc :)

I like this!

Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

www.itonijesve.com

Guest's picture

if it were more realistic than i would like it

Guest
Goblin's picture

Yes indeed, you are right but if it were more realistic than the client will not accept it.

Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

www.itonijesve.com

mpared's picture

i think its very good well done!

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

john doe's picture

i got goosebumps.
Think the idea is not that great. but it is perfectly directed.

john doe
Activity Score 1571
Art Director
Guest's picture

i don't get the point. Will i go into the house to try to save the child? YES! Will i go if it wasn't mine? YES!

Then? Where am i supposed to count on MSF? And even if i can't go in, i count on firemen, on doctors (with borders, mine), on policemen...not on MSF.

Sorry, i guess i'm missing something there cause for me, it doesn't work at all.

Guest
kibongo's picture

I didn't know DoctorsWithoutFrontiers are also firemen now?

kibongo
Activity Score 116
Art Director
Ohkamp's picture

I like the impact of this. Really nice sentiment behind the copy. And you'd definitely watch this spot all the way through on TV which is a great achievement.

Ohkamp
Activity Score 228
Creative Director at Lowe Roche, Toronto
shahidali's picture

it was not necessary to put a sarcastic remark on the viewers to say that you are doing a great job. "would u do this, would u do that!" why do u need these sarcasm?

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Guest's picture

The sarcasm fits will with the attitude of the MSF. They see themselves as heroes of the world (rightly or wrongly can be debated) doing things other people would never do; so it fits that MSFer believe other people wouldn't go in to save a child.

I thought the direction was well done but the sentiment is off putting.

Guest
Guest's picture

just nice

Guest
Temple's picture

poigniant.

Temple
Activity Score 11341
Creative Director
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