Agency Network: 
July 2009


Film advertisement created by Mortierbrigade, Belgium for Doctors Without Borders, within the category: Public Interest, NGO.

Advertising Agency: Mortierbrigade, Brussels, Belgium
Creative Director: Jens Mortier
Copywriter: Arnaud Pitz
Art Director: Sebastien De Valck
Producer: Patricia Van De Kerckhove
Editorial / Post Production Company: Caviar, Brussels
Editor: Simone Rau
Online Artist: Antoine Vermees
Colorist: Olivier Ogneux
Audio Post Company: Sonicville, Brussels
Sound Designer / Mixer: Yves De Mey
Production Company: Caviar, LA/Brussels/Amsterdam
Director: Andreas Hasle
DP: Nicolas Karakatsanis
Producer: Werner De Coninck
Exec. Producer: Kato Maes
Where Shot: Ukraine
Airdate: June 2009
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Guest's picture

v.well done... huge impact. wish it cud really make a difference

Guest's picture

Hugh impact? What impact? Is poorly executed and the impact is nonexistent.

Goblin's picture

Don't think that's poorly should be executed? I like when it doesn't look like a tv commercial. for this story, real life mode with variable cam in hands is what you need, not some bright picture like in vanish tvc :)

I like this!

Activity Score 412
Creative Director at I TO NIJE SVE! |


Guest's picture

if it were more realistic than i would like it

Goblin's picture

Yes indeed, you are right but if it were more realistic than the client will not accept it.

Activity Score 412
Creative Director at I TO NIJE SVE! |


mpared's picture

i think its very good well done!

Activity Score 562
Planner at Bold Ogilvy and Mather |

john doe's picture

i got goosebumps.
Think the idea is not that great. but it is perfectly directed.

john doe
Activity Score 1571
Art Director
Guest's picture

i don't get the point. Will i go into the house to try to save the child? YES! Will i go if it wasn't mine? YES!

Then? Where am i supposed to count on MSF? And even if i can't go in, i count on firemen, on doctors (with borders, mine), on policemen...not on MSF.

Sorry, i guess i'm missing something there cause for me, it doesn't work at all.

kibongo's picture

I didn't know DoctorsWithoutFrontiers are also firemen now?

Activity Score 116
Art Director
Ohkamp's picture

I like the impact of this. Really nice sentiment behind the copy. And you'd definitely watch this spot all the way through on TV which is a great achievement.

Activity Score 228
Creative Director at Lowe Roche, Toronto
shahidali's picture

it was not necessary to put a sarcastic remark on the viewers to say that you are doing a great job. "would u do this, would u do that!" why do u need these sarcasm?

Activity Score 4069
Dhaka, Bangladesh |


Guest's picture

The sarcasm fits will with the attitude of the MSF. They see themselves as heroes of the world (rightly or wrongly can be debated) doing things other people would never do; so it fits that MSFer believe other people wouldn't go in to save a child.

I thought the direction was well done but the sentiment is off putting.

Guest's picture

just nice

Temple's picture


Activity Score 11341
Creative Director
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