DoCoMo Film Advert By Drill: Forest Xylophone

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Agency Network:

Drill

Published/Aired:

April 2011

Posted:

April 06, 2011

Tags

Description

Film advertisement created by Drill, Japan for DoCoMo, within the category: Electronics, Technology.

Credits

Advertising Agency: Drill Inc. Japan

Apr 06, 2011 - 16:29

I wish more ads were so peaceful and elegant.

morse

Activity Score 18087

Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Apr 06, 2011 - 17:10

Agree with morse. Amazing work. Great viral advertising. I like the making of detail at the begining and the shots are really beautiful. I just think that maybe 2:30 long would be better. For me looks like too long. Outstanding ad anyway.

Carlos Aledo

Activity Score 63

Frelancer photographer, illustrator and designer |

http://www.behance.net/CarlosAledo

Apr 06, 2011 - 17:47

That was really, really neat! Well done.

Activity Score 375

Art Director

Apr 06, 2011 - 19:17

Beautiful indeed.
I just grieve for all the beautiful trees they chopped down to make the damn xylophone...
As an advertising piece: 9. Apple wishes the coolness of their products still had accordingly cool ads.
As a statement for the environment (which it obviously isn't): 0.

abake

Activity Score 1262

RMG Connect Colombia

Apr 06, 2011 - 20:46

I like the name of the phone.... touch wood.

atb2005

Activity Score 13557

Apr 06, 2011 - 20:45

Elegance and subtle film. Need some translation.
Text in the end of film is likely
“artificial forest need to chop down ???”
“use only certificate woods, help us to preserve natural???”

bj-71

Activity Score 117

Apr 06, 2011 - 21:21

Love.

Simple connection with the product.

sirvan

Activity Score 29860

+++

"I love some things, and don't love some other things."

Apr 07, 2011 - 2:47

Well done
touch wood

hythamabuelela

Activity Score 36

Creative Director at creative director

Apr 07, 2011 - 3:40

too long imho. its pretty and all, but there really is no connection between classical music on a downslope xylophone in the woods and a telephone with a wooden back. i think its just an excuse to make something "pretty" without any concept whatsoever. is "touch wood" the product name or tagline? either wont change anything since it doesnt really make sense.

Prof

Activity Score 1449

Copywriter |

Quite really.

Apr 07, 2011 - 4:28

great mature stuff, just wish if the music process was shorter.

dadada

Activity Score 1720

Art Director |

Everybody is creative, be yourself.

Apr 07, 2011 - 4:56

Love it. A wooden enclosure? WOW!
Jonathan Ive, are you watching this?

JeffP

Activity Score 810

Marketing Manager at TomTom

Apr 07, 2011 - 5:08

just came from a straining meeting, watched this and now i'm totally relaxed. thanks!

Wordnerd

Activity Score 6692

Copywriter

Apr 07, 2011 - 5:36

This is so amusing, so peaceful... It's an amazing work, a great piece of art for me.
Very brave client, very creative team. I really, really enjoyed this.

pez

Activity Score 1804

Creative Director