Comments (26)

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Highest Rated

Wordnerd's picture
Activity Score 6692

just came from a straining meeting, watched this and now i'm totally relaxed. thanks!

morse's picture
Activity Score 18024

I wish more ads were so peaceful and elegant.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Carlos Aledo's picture
Carlos Aledo
Activity Score 63

Agree with morse. Amazing work. Great viral advertising. I like the making of detail at the begining and the shots are really beautiful. I just think that maybe 2:30 long would be better. For me looks like too long. Outstanding ad anyway.

YJ's picture
Activity Score 375

That was really, really neat! Well done.

abake's picture
Activity Score 1262

Beautiful indeed.
I just grieve for all the beautiful trees they chopped down to make the damn xylophone...
As an advertising piece: 9. Apple wishes the coolness of their products still had accordingly cool ads.
As a statement for the environment (which it obviously isn't): 0.

atb2005's picture
Activity Score 13557

I like the name of the phone.... touch wood.

bj-71's picture
Activity Score 117

Elegance and subtle film. Need some translation.
Text in the end of film is likely
“artificial forest need to chop down ???”
“use only certificate woods, help us to preserve natural???”

sirvan's picture
Activity Score 29860


Simple connection with the product.


"I love some things, and don't love some other things."

hythamabuelela's picture
Activity Score 36

Well done
touch wood

Prof's picture
Activity Score 1449

too long imho. its pretty and all, but there really is no connection between classical music on a downslope xylophone in the woods and a telephone with a wooden back. i think its just an excuse to make something "pretty" without any concept whatsoever. is "touch wood" the product name or tagline? either wont change anything since it doesnt really make sense.

Quite really.

dadada's picture
Activity Score 1720

great mature stuff, just wish if the music process was shorter.

Everybody is creative, be yourself.

JeffP's picture
Activity Score 810

Love it. A wooden enclosure? WOW!
Jonathan Ive, are you watching this?

Wordnerd's picture
Activity Score 6692

just came from a straining meeting, watched this and now i'm totally relaxed. thanks!

pez's picture
Activity Score 1804

This is so amusing, so peaceful... It's an amazing work, a great piece of art for me.
Very brave client, very creative team. I really, really enjoyed this.

Ensamblador's picture
Activity Score 239


rakel's picture
Activity Score 250

well expended money. just neat, elegant, and great

Temple's picture
Activity Score 11341

Am I really in the absolute minority hear for thinking this is so boring?

Ads.chinaSMACK's picture
Activity Score 271

Beautiful commercial, beautiful product....the xylophone could have been a little more varied if i'm being picky.

Advertising @ chinaSMACK

jjf's picture
Activity Score 260

YES! I'M FEELING IT BEBEH! AWESOMESAUCE T_T You get my rare 10 stars.

Rammelasen's picture
Activity Score 71

As jff said - i give this my very rare 10 stars. This is just brilliant and so extremely well executed. I'm almost speechless - for real.

adiez_1979's picture
Activity Score 5


Mr. Green's picture
Mr. Green
Activity Score 114

Could win the Grand Prix in Cannes. And should.

theboylostinwonderland's picture
Activity Score 35

Pure art.

Aga Grandowicz's picture
Aga Grandowicz
Activity Score 36

Lovely, but too long for me.

Edoz's picture
Activity Score 271

Only a the end disappoint a bit'...

olarreaga's picture
Activity Score 51

Beautiful conecction. Very nice, simple and elegant. Maybe is a little long.

Suchita Bhhatia's picture
Suchita Bhhatia
Activity Score 42