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morse's picture

I wish more ads were so peaceful and elegant.

Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Carlos Aledo's picture

Agree with morse. Amazing work. Great viral advertising. I like the making of detail at the begining and the shots are really beautiful. I just think that maybe 2:30 long would be better. For me looks like too long. Outstanding ad anyway.

Carlos Aledo
Activity Score 63
Frelancer photographer, illustrator and designer |

YJ's picture

That was really, really neat! Well done.

Activity Score 375
Art Director
abake's picture

Beautiful indeed.
I just grieve for all the beautiful trees they chopped down to make the damn xylophone...
As an advertising piece: 9. Apple wishes the coolness of their products still had accordingly cool ads.
As a statement for the environment (which it obviously isn't): 0.

Activity Score 1262
RMG Connect Colombia
atb2005's picture

I like the name of the phone.... touch wood.

Activity Score 13557
bj-71's picture

Elegance and subtle film. Need some translation.
Text in the end of film is likely
“artificial forest need to chop down ???”
“use only certificate woods, help us to preserve natural???”

Activity Score 117
sirvan's picture


Simple connection with the product.

Activity Score 29860


"I love some things, and don't love some other things."

hythamabuelela's picture

Well done
touch wood

Activity Score 36
Creative Director at creative director
Prof's picture

too long imho. its pretty and all, but there really is no connection between classical music on a downslope xylophone in the woods and a telephone with a wooden back. i think its just an excuse to make something "pretty" without any concept whatsoever. is "touch wood" the product name or tagline? either wont change anything since it doesnt really make sense.

Activity Score 1449
Copywriter |

Quite really.

dadada's picture

great mature stuff, just wish if the music process was shorter.

Activity Score 1720
Art Director |

Everybody is creative, be yourself.

JeffP's picture

Love it. A wooden enclosure? WOW!
Jonathan Ive, are you watching this?

Activity Score 810
Marketing Manager at TomTom
Wordnerd's picture

just came from a straining meeting, watched this and now i'm totally relaxed. thanks!

Activity Score 6692
pez's picture

This is so amusing, so peaceful... It's an amazing work, a great piece of art for me.
Very brave client, very creative team. I really, really enjoyed this.

Activity Score 1804
Creative Director
Ensamblador's picture


Activity Score 239
Creative Director at OMM ensamblaideas
rakel's picture

well expended money. just neat, elegant, and great

Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
Temple's picture

Am I really in the absolute minority hear for thinking this is so boring?

Activity Score 11341
Creative Director
Ads.chinaSMACK's picture

Beautiful commercial, beautiful product....the xylophone could have been a little more varied if i'm being picky.

Activity Score 271

Advertising @ chinaSMACK

jjf's picture

YES! I'M FEELING IT BEBEH! AWESOMESAUCE T_T You get my rare 10 stars.

Activity Score 260
Copywriter at LINs Advertising & Marketing
Rammelasen's picture

As jff said - i give this my very rare 10 stars. This is just brilliant and so extremely well executed. I'm almost speechless - for real.

Activity Score 71
adiez_1979's picture


Activity Score 5
Art Director at Latin3
Mr. Green's picture

Could win the Grand Prix in Cannes. And should.

Mr. Green
Activity Score 114
Art Director at Porco Preto advertising
theboylostinwonderland's picture

Pure art.

Activity Score 35
Aga Grandowicz's picture

Lovely, but too long for me.

Aga Grandowicz
Activity Score 36
Graphic Designer
Edoz's picture

Only a the end disappoint a bit'...

Activity Score 271
Creative Director at LeMineVaganti
olarreaga's picture

Beautiful conecction. Very nice, simple and elegant. Maybe is a little long.

Activity Score 51
Copywriter at IED
Suchita Bhhatia's picture


Suchita Bhhatia
Activity Score 42
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