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Do nothing

Agency Network: 
Published/Aired: 
January 2009
Advertising Agency: john st., Toronto, Canada
Creative Director: Stephen Jurisic
Creative Director: Angus Tucker
Copywriter: Mia Thomsett
Art Director: Stuart Campbell
Agency Producer: Michelle Orlando
Director: Henry Lu
DOP: Brendan Steacy
Production House: Soft Citizen
Production House Producer: Andrew Graham
Executive Producers: Link York, Eva Preger
Editor: Ross Birchall at Bijou Editorial
Assistant Editor: Melanie Hider at Bijou Editorial
Music: David Sorbara, Tom Westin at Grayson Matthews
Post-Production: Alter Ego
Illustrators: Parishil Studio
Designers: Parishil Studio
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pindaro's picture

niiiiice

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

Guest's picture

excellent approach.

Guest
cperry's picture

Props. This is great.

cperry
Activity Score 280
A.G. Pennypacker's picture

Very nice, very funny, but too long. I get the joke—end it already.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Olafski001's picture

great one

Olafski001
Activity Score 1193
Copywriter |
Guest's picture

It can't leave you indifferent. Great.

Guest
sloppy4's picture

another fake docu to make the opposite point. zoinks.

sloppy4
Activity Score 1492
kurtberengeiger's picture

Yeah, but at least it was well done, if even a tad too long.

kurtberengeiger
Activity Score 7323
Copywriter
thefakehuman's picture

Very bold and emotional...excellent approach would be an understatement!!

thefakehuman
Activity Score 410

- Life Feeds on Life -

Guest's picture

Kinda like it

Guest
Guest's picture

great

Guest
Kateter's picture

cool.

but nothing beats this when it comes to different point of view:

http://nl.youtube.com/watch?v=nrmAMA8tfxU&feature=PlayList&p=6DCC614F2...

Kateter
Activity Score 2029
Copywriter
Guest's picture

Bravo

Guest
Guest's picture

great. When we use kid in contrast with something violence. The result is just excellent.

Guest
Guest's picture

it's just great!!

Guest
Guest's picture

buenisimo

Guest
Conceptual-eyes's picture

Very good. Too long.

Conceptual-eyes
Activity Score 1475
Copywriter
Guest's picture

It's a poor man's Amnesty International shopping channel ad. I think there's a hint of something excellent here, but the the message is clouded between wanting to help them fight, and letting them fight. The beginning (helping them to fight) is far better than the the rallies for children to be able to fight (letting them fight). It's believable, that's the scary thing.

Guest
Guest's picture

Nice idea but too long, it loses its way and softens the impact.

Guest
Guest's picture

This ad is just a lame version of this Amnesty International one:

Guns for sale
http://www.youtube.com/watch?v=e7794T4SvAw

Guest
Guest's picture

Yeah, it's a riff the Guns for Sale ad. Novel approach. Good work nonetheless.

http://theleoafricanus.com

Guest
Guest's picture

Can anyone please analyse this add for me
what does it do
what techniques does it use
how does it make you feel
what creative messages are sent
what is the ad about
who is it aimed at

please reply asap
THANKS

Guest
momenkhalifa's picture

i like it

momenkhalifa
Activity Score 7
mannuwahal's picture

why is the streaming so slow?!

mannuwahal
Activity Score 29
University of Arizona
Cube's picture

surprizing

Cube
Activity Score 458
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