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Agency Network: 
Published/Aired: 
October 2010

Description

Film advertisement created by TBWA, United States for DJ Hero, within the category: Gaming.

Advertising Agency: TBWA\Chiat\Days, USA
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Associate Creative Director: Patrick Almaguer
Associate Creative Director: Blake Kidder
Art Director: Scott Brown
Copywriter: Paul Sincoff
Group Account Director: Stan Fiorito
Account Director: Jiah Choi
Account Supervisor: Andrew DeBenedictis
Group Planning Director: Oke Mueller
Sr. Planner: Natalie Puccio
Executive Producer / Agency Producer: Anh-Thu Le
Assistant Producer: Kaitlin Moore
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picopalqlea's picture

why gays?

picopalqlea
Activity Score 999
Guest's picture

It's an ad for STD's right? protect yourself and all that?

Guest
Guest's picture

You trolled the KKK with this video good show!

Guest
sirvan's picture

Yo, pass me some herpes?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

quokkies's picture

I don't understand. sorry

quokkies
Activity Score 251
Art Director at Leo Burnett Viet Nam
Guest's picture

me no understand.

Guest
Cutarica's picture

it's about combining and mixing what each one likes, emphasising dj hero in the end

Cutarica
Activity Score 3451
Illustrator
tzuik's picture

This is... gross.

tzuik
Activity Score 104
Guest's picture

don't get it at all. cheap look. not cool.

Guest
Davosk's picture

What's this disgusting broth of sweaty, post adolescent bodily fluids and braces. I think I'm gunna to throw up...

Davosk
Activity Score 4815
Art Director
Guest's picture

Great ad... For STDs

Guest
Guest's picture

yes, that is exactly what i was thinking

Guest
clayology com's picture

Thumbs Down!Yeah people..I completely agree..Its for STD's..Its an awareness!!Christ!!

clayology com
Activity Score 245
Producer/Director at India |

Ads u create needs Attention!! http://www.claycardstudio.com

Prime83's picture

Good production.

Prime83
Activity Score 497
Creative Director at Huella Publicidad
Guest's picture

me gusta es conceptual

Guest
Guest's picture

Vague and uncreative

Guest
Temple's picture

Nice concept. Wonder what's so hard to understand.

Temple
Activity Score 11341
Creative Director
Guest's picture

Prudish, much? I love the various effects, but I feel like the connection to the product is vague and unclear. And no, I don't think this has anything to do with STD's.

Guest
Guest's picture

Oh just TERRIBLE!! It made me feel quesy...I mean don't blow your nasty acne at me! Ugh, this was just bad bad bad!

Guest
Guest's picture

Hey that is just a concept................

Guest
AmOgodzzz's picture

This commercial airs all the time on American television. I hate all the damn pop songs they're "mixing", I hate all those gross teenagers exchanging VDs and I hate the concept.

And yes, it looks more like a PSA warning kids about STDs or one of those sappy Pepsi commercials than a spot introducing DJ Hero (which I hear from people who've played it is way more fun and awesome than this turd of a commercial would make it seem).

AmOgodzzz
Activity Score 826
Copywriter at School of Visual Arts
Guest's picture

There's nothing about STD, VDs or whatever
the concept is just mixing naturally like thoes people exchanging something. what it so serious about this?
maybe because i'm not american? so can't i understand you guys????? whether or not you like these songs is a problem?

Guest
Guest's picture

Probably that a lot of people don't understand it, and think is STD ad, means it works and is good. That's because the ad isn't meant for your demographic, is not for you, but for your kids. It's the game Dj hero, about remixing and that is what they show in the ad, mixes at a party. I think it's a good ad.

Guest
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