Agency Network: 
October 2010

DJ Hero: Party

Film advertisment created by TBWA, United States for DJ Hero, within the category: Gaming.

Advertising Agency: TBWA\Chiat\Days, USA
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Associate Creative Director: Patrick Almaguer
Associate Creative Director: Blake Kidder
Art Director: Scott Brown
Copywriter: Paul Sincoff
Group Account Director: Stan Fiorito
Account Director: Jiah Choi
Account Supervisor: Andrew DeBenedictis
Group Planning Director: Oke Mueller
Sr. Planner: Natalie Puccio
Executive Producer / Agency Producer: Anh-Thu Le
Assistant Producer: Kaitlin Moore

Comments (23)

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picopalqlea's picture
Activity Score 999

why gays?

Guest's picture

It's an ad for STD's right? protect yourself and all that?

Guest's picture

You trolled the KKK with this video good show!

sirvan's picture
Activity Score 29860

Yo, pass me some herpes?


"I love some things, and don't love some other things."

quokkies's picture
Activity Score 251

I don't understand. sorry

Guest's picture

me no understand.

Cutarica's picture
Activity Score 3451

it's about combining and mixing what each one likes, emphasising dj hero in the end

tzuik's picture
Activity Score 104

This is... gross.

Guest's picture

don't get it at all. cheap look. not cool.

Davosk's picture
Activity Score 4815

What's this disgusting broth of sweaty, post adolescent bodily fluids and braces. I think I'm gunna to throw up...

Guest's picture

Great ad... For STDs

Guest's picture

yes, that is exactly what i was thinking

clayology com's picture
clayology com
Activity Score 245

Thumbs Down!Yeah people..I completely agree..Its for STD's..Its an awareness!!Christ!!

Ads u create needs Attention!!

Prime83's picture
Activity Score 497

Good production.

Guest's picture

me gusta es conceptual

Guest's picture

Vague and uncreative

Temple's picture
Activity Score 11337

Nice concept. Wonder what's so hard to understand.

Guest's picture

Prudish, much? I love the various effects, but I feel like the connection to the product is vague and unclear. And no, I don't think this has anything to do with STD's.

Guest's picture

Oh just TERRIBLE!! It made me feel quesy...I mean don't blow your nasty acne at me! Ugh, this was just bad bad bad!

Guest's picture

Hey that is just a concept................

AmOgodzzz's picture
Activity Score 826

This commercial airs all the time on American television. I hate all the damn pop songs they're "mixing", I hate all those gross teenagers exchanging VDs and I hate the concept.

And yes, it looks more like a PSA warning kids about STDs or one of those sappy Pepsi commercials than a spot introducing DJ Hero (which I hear from people who've played it is way more fun and awesome than this turd of a commercial would make it seem).

Guest's picture

There's nothing about STD, VDs or whatever
the concept is just mixing naturally like thoes people exchanging something. what it so serious about this?
maybe because i'm not american? so can't i understand you guys????? whether or not you like these songs is a problem?

Guest's picture

Probably that a lot of people don't understand it, and think is STD ad, means it works and is good. That's because the ad isn't meant for your demographic, is not for you, but for your kids. It's the game Dj hero, about remixing and that is what they show in the ad, mixes at a party. I think it's a good ad.