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Bears

Campaign
Agency Network: 
Published/Aired: 
June 2013

Description

Film advertisement created by Grey, United States for DIRECTV, within the category: Media.

Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
Copywriters: Heather English, Robert Cuff
Art Director: Matt Nall
Agency Producers: Andrew Chinich, David Cardinali
Account Supervisors: Chris Ross, Beth Culley
Producers: Scott Howard, Emily Skinner
Director: Tom Kuntz
Editor: Gavin Cutler
Sound Design / Arrangement: Sam Shaffer, Mackenzie Cutler
Post Production: Method Ny
Account Managers: Anna Pogosova, Aaron Schwartz, Meredith Savatsky
Director Of Photography: Toby Irwin
Editing Company: Mackenzie Cutler
Project Manager: Joanne Peters
Production Company: MJZ Los Angeles
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Highest Rated

danielchapman's picture

Cannes Lion? Give me a break. This is so forced.

The only semi-redeemable quality of this ad is that they sold a stupid idea to a big company. Good work on that part.

danielchapman
Activity Score 292
certaintly's picture

not funny and weak idea

certaintly
Activity Score 3994
alausa's picture

certaintly, you better be Lee Clow or Hegarty.
There's no justification for your trail of vitriol on this site.

alausa
Activity Score 1420
Creative Director at Noah's Ark
certaintly's picture

different standards for what's good, for what's funny.

seeing as this commercial has no insight, no twist, no real idea, it needs to be lifted up by it's humor, a lot.
and that can be fine to just use humor and wacky situations, but in my opinion it's not even close to being funny.

certaintly
Activity Score 3994
alausa's picture

Alright then.

alausa
Activity Score 1420
Creative Director at Noah's Ark
morse's picture

The whole campaign is very entertaining.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

richardwang's picture

not funny

richardwang
Activity Score 20
Art Director |

china men. super star.

aurescu's picture

that's so funny and amazing idea. dig Grey Agency.

aurescu
Activity Score 8
Copywriter
monoliz's picture

could be better

monoliz
Activity Score 1304
_bradhall's picture

Oh give me a break. Great spot.

_bradhall
Activity Score 17
Art Director at Brigham Young University
kleenex's picture

I like the concept, I am just not laughing or giving it that big of a thumbs up.

kleenex
Activity Score 51166
Web Designer/Developer
danielchapman's picture

Cannes Lion? Give me a break. This is so forced.

The only semi-redeemable quality of this ad is that they sold a stupid idea to a big company. Good work on that part.

danielchapman
Activity Score 292
Spoonfeederxxx11's picture

I think the idea is ok, but the entertainment value is what makes it...

Strategically this cable network is all about entertainment, so these marry well with the brand...

A happy accident I think...

But nice, not brilliant, but nice!

Spoonfeederxxx11
Activity Score 184
Copywriter
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