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Agency Network: 
Published/Aired: 
October 2010

Film advertisment created by Independent Ideas, Italy for Diesel, within the category: Automotive.

Advertising Agency: Independent Ideas, Turin/Milan, Italy
Creative Director: Marco Rubiola
Art Director: Fabio Ferri
Photographer: Dario Ghezzi
Director: Bruno Miotto
Production Company: Indiana Production Company, Italy
Producer: Silvia Lo Cascio

Comments (47)

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Guest's picture
Guest

GOOD JOB!!!!!

Guest's picture
Guest

WELL DONE RAGAZZI!!

DBB's picture
DBB
Activity Score 1216

Very nice !

Guest's picture
Guest

It would be great to see these commercials on an italian TV.
Where and when aired?

Hiperion's picture
Hiperion
Activity Score 3138

When Italia deserves.
Not now.

Guest's picture
Guest

Actually the campaign is on air now!!!!

Guest's picture
Guest

Peccato per il concetto (disconnect) già usato in molte campagne anche recenti.

("Disconnect" is an abused concept).

Manola

Notorious's picture
Notorious
Activity Score 666

Im still trying to understand the big idea here. they're tryin to say the car is spacious by insults? how un-cleaver.
the car has no attitude, and I guess those who'd likely ride it are geeks and twats who most probably have no attitude. so the whole thing looks odd.

outsmart me, if you can

Guest's picture
Guest

LET'S DISCONNECT!!!!

Cesar Hector's picture
Cesar Hector
Activity Score 217

YEAH, LET'S ALL DISCONNECT XD
I've enjoyed this campaign so much, specially this ad, they have expressed very well not only the great atributes from the car and the pants, but also explored quite well the world of their consumers and given the right importance to fun an desire. Long live Cinquecento, best FIAT car ever, and I will buy Diesel jeans from now on.

morse's picture
morse
Activity Score 18024

Good message, great idea and execution. This should be the flagship film. Hide the rest.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

Brilliant and so well "connected" with our reality.

Guest's picture
Guest

When Italy does it right!!!!

Guest's picture
Guest

brilliant!

Guest's picture
Guest

PECCATO CHE IL CONCEPT E L'IDEA SIANO DEL REGISTA.... VERO?

Guest's picture
Guest

no. chi te l'ha detto?

Guest's picture
Guest

Unfortunately the idea came from the director..... this is a pity.

Guest's picture
Guest

I love this ad!!

Guest's picture
Guest

Paul likes there will be blood!!! Lol!

Guest's picture
Guest

best ad of this brilliant campaign!!

Guest's picture
Guest

This is great!

Guest's picture
Guest

Cannes call...

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice

Guest's picture
Guest

cool!

Guest's picture
Guest

How to make a great commercial with no budget! Yes!!

Guest's picture
Guest

I really love this set of ads - get out of facebook, and back into life! 10 all around!

Guest's picture
Guest

I've just become a fan of FIAT!!!

Guest's picture
Guest

beautiful semplicity!

Guest's picture
Guest

so funny!

Guest's picture
Guest

Excellent Bruno!!

Guest's picture
Guest

Nice ad!! Congratulations!!

Guest's picture
Guest

This is awesome!!

Guest's picture
Guest

2 thumbs up!

andbia's picture
andbia
Activity Score 3

Outstanding idea and execution!

Guest's picture
Guest

When Italy deserves!

Guest's picture
Guest

bellissima campagna!!

Guest's picture
Guest

awesome!

Guest's picture
Guest

Congratulations Bruno. Keep going...

Guest's picture
Guest

I like it.

Guest's picture
Guest

I like it!

Guest's picture
Guest

nice and funny. i like it.

Guest's picture
Guest

This is so hilarious. Well done!

Guest's picture
Guest

great!

onestuomo's picture
onestuomo
Activity Score 33

So fun, so nice!
Well done guys

Like it!

CuriousPencil's picture
CuriousPencil
Activity Score 4225

When are the multitude of "Guest"s above going to do an ironic "Like" campaign for AOTW?

Oh, you already have.

miotto83's picture
miotto83
Activity Score 8

I love it!! Long live to Indiana and Indipendent.. ahahah!!!

Beamen's picture
Beamen
Activity Score 225

OMG, the've dared it! I like it so much, so in the spirit of the car. Great!

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