Money counter

Agency Network: 
March 2010

Design Currency: Money counter


The theme of the conference this year is "Design Currency: Defining the
Value of Design". To play off the idea of currency, we created over 2200
custom bills and used a money counting machine to make a flipbook-style
animation piece. It¹s about identifying the different elements that increase
design¹s strength. It was definitely an interesting process figuring out how
to make it work, but we¹re thrilled with how it turned out.

Giant Ant Media:

Wave Productions:

Film advertisment created by Rethink, Canada for Design Currency, within the category: Professional Services.

Advertising Agency: Rethink, Canada
Creative Director: Ian Grais
Art Director: Todd Takahashi
Copywriter: Keri Zierler
Designer: Jeff Harrison
Designer: Rory O¹Sullivan
DP #2: Chris Nielsen
Broadcast Producer: Laura Rioux
Print Producer: Jim Leith
Account Manager: Jillian Yaehne
Director / DP / Editor / VFX: Jay Grandin
Director / Animator / Editor / VFX: Todd Smith
Audio Producer / Engineer: Brandon Edwards
Original music by: Brandon Edwards
Illustrator: Jeff Burgess
Printer: Total Graphics

Comments (8)

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kgenextreme's picture
Activity Score 19

i like it!

pez's picture
Activity Score 1804

great great, really great job! conceptually solid, very well executed, simple and good looking...
btw, is this real or is it post-production? i think is the second, but just need to be sure...
anyway, respect.

Adaddicted's picture
Activity Score 3435



xcreativity's picture
Activity Score 2374

love it!!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

lianneseykora's picture
Activity Score 3

Hi Pez, with regards to your question, it's totally the real deal. All the bills were filmed in real-time as they were fed through.

We've put some behind the scenes pics on the Design Currency Flickr page if you're interested.


kalpesh78's picture
Activity Score 2578


ideas....30 minutes nahi toh free.

satrianee's picture
Activity Score 3748

great minds think wonderful. very accurate with the cause.

unu2trei's picture
Activity Score 23

just lovely.