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Agency Network: 
Published/Aired: 
November 2008

Description

Film advertisement created by Juggernaut, United States for Descente, within the category: Fashion.

Advertising Agency: Juggernaut Advertising, Santa Monica, USA
Directed by: Juggernaut & Warren Miller Entertainment
Music: Schtung Music
Post Production: Frank the Plumber
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Highest Rated

Guest commenter's picture

I like it. You want to look good while skiing, not for the clothes for your moves! This demonstrates that but also sells ski wear. Good job!

Guest commenter
Zidor's picture

yup good one!

Zidor
Activity Score 60
SeanMartin's picture

Okay, are they selling skis? Goggles? Vacation packages to resorts? Great style, minimal substance.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
Kateter's picture

oh, c'mon... it's totally obvious this is about ski clothes.

Kateter
Activity Score 2029
Copywriter
matks's picture

I think they're selling ski-clothes. It's a funny thing to show such clothes covered by snow, which means not showing them at all ;-) Nice insight. Great, especially as for clothing category.

matks
Activity Score 476
Advertising
Guest commenter's picture

it looks weak.

Guest commenter
john doe's picture

guess it colud have been better, if they'd shown names and prize offers for the hidden clothes.

john doe
Activity Score 1571
Art Director
Sweden's picture

genius! The people who they're targeting get this! Great work!

Sweden
Guest commenter's picture

I like it. You want to look good while skiing, not for the clothes for your moves! This demonstrates that but also sells ski wear. Good job!

Guest commenter
RobMc's picture

Love that track and it reminds of a trip I need to plan.

RobMc
Activity Score 243
Art Director
DP2's picture

Love it. High performance ski wear for the high performance skier... I can't wait to get to Vail this year....

DP2
this.is.my.username's picture

Fantastic idea - hiding the skiwear in the powder as it gets thrown up around the skier, it makes the whole thing about the spirit of the sport while still teasing the brand. Is that sampled from Breakfast at Tiffany's??

this.is.my.username
Activity Score 6
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