Anti-riot squad

Agency Network: 
September 2010

De Bijenkorf: Anti-riot squad


De Bijenkorf department store’s Three Days Sale is on the way. With even more name brands for crazy prices than ever before. So some extra precautionary measures have been put in place this year just to be on the safe side.

Music: Artist/Title: Massive Music

Film advertisment created by Selmore, Netherlands for De Bijenkorf, within the category: Retail Services.

Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Directors: Jakko Achterberg, Niels Westra
Art Director: Jakko Achterberg
Copywriter: Niels Westra
Agency Producer: Patrick Nelemans
Account Supervisor: Olivier Koning
Advertiser's Supervisors: Robert Bohemen, Eva Vermeulen, Bianca Koot
Account Managers: Rina Verweij, Mira Weijs
Planner: Otto Van Der Harst
Production Company: CZAR
Producer: Willem Bos
Director: Willem Gerritsen
Sound Design / Arrangement: The Ambassadors
Post Production: Baked Beans

Comments (14)

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jackmancer2017's picture

It's good but the final shot is not as convincing as the buildup.

Ramezani's picture
Activity Score 315

Hahaha. Very Funny.!!! I like it.
Music cut at the end is not so good.

morse's picture
Activity Score 18024

Nice ad, but I agree the end is cut a bit short.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gon_enelcamino's picture
Activity Score 838


sirvan's picture
Activity Score 29860

Wow… I REALLY want to love this. It is a fabulous idea, and the beginning is stellar. But, as others have said, I think the editing really fails here.

Right now this is GOOD. A little more care and it could've been AWESOME.


"I love some things, and don't love some other things."

adsadsads's picture
Activity Score 130

Nicely crafted. I like the emotion of it. Great.

CommandZ's picture
Activity Score 2498

Really nice build and twist at the end. Yes, better work in post would of really sold it.

krautland's picture
Activity Score 3216

this is interesting but not memorable.

bad copy's picture
bad copy
Activity Score 808

harvey nichols...

Cesar Hector's picture
Cesar Hector
Activity Score 217

I think it's great for the turnaround at the end, it's amazing how it came to be a rollercoaster of emotions but still at the end they should've been more carefull about the shooting and the editing. I'll give it a 9 for the awsome idea.

pez's picture
Activity Score 1804

I think this is great.

LeeMoh's picture
Activity Score 424

Gosh this is AmaziNg!

This is why I love advertising. Sometimes.

Guest's picture

amazing, fantastic, genial.

Guest's picture

Very Nice ad. Appreciated.