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The Great Wine Depression

Agency Network: 
Published/Aired: 
March 2012

DB Export Dry 'The Great Wine Depression' by Colenso BBDO and The Sweet Shop via StopPress

Also From This Campaign (2 items)

Description: 

Film advertisment created by BBDO, Australia for DB Export Dry, within the category: Alcoholic Drinks.

Advertising Agency: Colenso BBDO, Australia
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Art Director: James Tucker
Copywriters: Simon Vicars, Levi Slavin
Senior Account Director: Tim Ellis
Senior Account Manager: Stefanie Robertson
Account Manager: Patrick Rowley
Planning Director: James Hurman
Planner: Hayley Pardoe
Agency Producer: Jen Storey
Production Company: The Sweet Shop
Production Company Producer: Fiona King / The Sweet Shop
Director: Steve Ayson / The Sweet Shop
Sound Design: Craig Matuschka / Liquid Studios
DOP / Cinematographer: Chrighton Bone
Editor: Peter Sciberras / The Butchery
Post Production: Toybox
Online Editor / Visual effects: Leoni Willis / Toybox
Music / Artist: Peter Van der Fluit / Liquid Studios

Comments (6)

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Highest Rated

kleenex's picture
kleenex
Activity Score 50610

well the ad does look different.

kleenex's picture
kleenex
Activity Score 50610

well the ad does look different.

Wordfruit's picture
Wordfruit
Activity Score 1023

I think the idea is ok, and the spot is not bad, but not really that strong.

I think the Wine List was stronger.

Hadrons's picture
Hadrons
Activity Score 6041

An interesting documentary ad. .

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Tejónidas's picture
Tejónidas
Activity Score 246

i like it, cool ambientation. But i think only works in New Zealand

Temple's picture
Temple
Activity Score 11337

Lame strategy. I liked the 80's tone of voice though.

Ben Clarke's picture
Ben Clarke
Activity Score 168

Great work, I like that it DB is prepared to have a laugh at themselves whilst taking the piss out of wine drinkers, makes me align with the brand straight away. I love a brand that likes to have fun. That in my mind is great branding and cleaver stratergy.

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