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Doorknob

Campaign
Agency Network: 
Published/Aired: 
July 2011

Description

See all the videos here.

Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected.

Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

Advertising Agency: Due North Communications, Toronto, Canada
Creative Director: Karen Howe
Art Directors: Shawn Wells, Yilma Campbell, Mike Jones
Copywriters: David Gee, Sarah Watton, Dave Pigeon, Sam Zivot
Production Company: Hear Gear
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Highest Rated

atb2005's picture

They've created nearly 200?!? Well, I am glad Ivan didn't post all of them.

These are semi fun, more appropriate for children than teenagers who watch the Jersey Shore, and a little too quick for me. And what are these health benefits that are being highlighted? I can't tell from these dot spots.

atb2005
Activity Score 13557
wildbore's picture

haha.... superb in 5 sec. well done guys!

wildbore
Activity Score 749
Creative Director at - - -
atb2005's picture

They've created nearly 200?!? Well, I am glad Ivan didn't post all of them.

These are semi fun, more appropriate for children than teenagers who watch the Jersey Shore, and a little too quick for me. And what are these health benefits that are being highlighted? I can't tell from these dot spots.

atb2005
Activity Score 13557
dani_boi's picture

Yeah. I wish I did that. Real fun.

dani_boi
Activity Score 166
Copywriter at Young & Rubicam Paris |

www.daniellobaton.com

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