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CPR/Mount Everest

Campaign
Agency Network: 
Published/Aired: 
November 2008

Also From This Campaign 2

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Chad Kabigting
Copywriter: Katie Ainsworth
Graphic Designer: Rory O’Sullivan
Producer: Ann Rubenstein
Account Services: Tricia Bradshaw
Client Supervisor: Bill Rice
Production Company: Holiday Films, Toronto
Director: Adam & Dave
Executive Producer: Josefina Nadurata
Producers: Josefina Nadurata, Chris Pavoni
Director of Photography: Jonny Cliff
Editorial: Melanie Snagg, Tonic Post, Vancouver
Music / Sound Design: Chris Hobbs, Koko Productions, Vancouver
Visual Effects: Tonic Post, Vancouver
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Rabubi's picture

I've seen this idea before. Exclusive Books in South Africa. Like the execution though.

Rabubi
Activity Score 560
Copywriter
Guest commenter's picture

These are good!

Guest commenter
copywriter.txt's picture

Awesome. A funny thinking in a simple and great way.

copywriter.txt
Activity Score 828
Copywriter
heterogeneous's picture

like it :)))

heterogeneous
Activity Score 36
Art Director at Academy of art University |

Creative Director

Qwerty's picture

I spend 5 minutes trying to watch a :30 second commercial. The load times are incredibly slow.

Qwerty
Activity Score 96
Creative Director
teenquey's picture

This is wrong... Promoting that CPR leads to Herpes? Discouraging people to do CPR? CPR saves lifes...

teenquey
Activity Score 290
JWT
consolidated.db's picture

?

consolidated.db
Activity Score 545
Copywriter at Ad Land
manugon's picture

CPR saves lives? Really? You learn something every day...

manugon
Activity Score 142
burocreativo
Jp26b's picture

Calm down it's just what COULD happen not will happen and besides their just kidding.

Jp26b
Activity Score 47
Senator Patrick Burns
Guest commenter's picture

In fact, the poster is correct, anytime you put something in the public sphere it can have influence. So many people are afraid of doing proper CPR now that most of the public training has removed the mouth to mouth portion of it. Why reiterate and thus emphasize misperceptions of risk. The general public is pretty stupid and is influenced easily through subtle messages like this.

Guest commenter
floydeepurple's picture

nice, simple and insighful. strong work.

floydeepurple
Activity Score 349
Copywriter
Sayne's picture

I see all these people complaining about video load times, but unless the alleged upgrade came today, you all must have crap connections.

Sayne
halfstring's picture

Pretty classic. Seems like there's plenty of room for a larger campaign.

halfstring
Activity Score 288
Graphic Designer
Guest commenter's picture

Wow there is something so annoying about this execution, from acting to sounds to camera angles, fucking annoying!

Guest commenter
Guest commenter's picture

Wow there is something so annoying about this execution, from acting to sounds to camera angles, fucking annoying!

Guest commenter
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