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Agency Network: 
Published/Aired: 
July 2010

Description

Film advertisement created by la comunidad, United States for Corona Beer, within the category: Alcoholic Drinks.

Advertising Agency: La Comunidad, USA
Chief Creative Officer: Jose Molla, Joaquin Molla
Creative Directors: Ricky Vior, Leo Prat
Agency Head of Production: Laurie Malaga
Account Supervisor: Maryanne Dammrich
Planning: Richard Monturo
Director: Agustin Alberdi, Cyrus Sutton 2nd unit
Production Company: Landia
Director of Photography: Dante Spinotti
Executive producer: Joseph Dugan
Producer: Nico Cabuche
Editorial Post-Production: Gary Knight/Peepshow Post
Effects Post-Production: Che Revolution Post
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Guest's picture

the party never ends

Guest
rehpani's picture

la fiesta nunca termina

rehpani
Activity Score 312
Etorres Publicidad/ITSU
Guest's picture

Great mood and feeling. Fairly standard beer ad but fun enough to enjoy.

What's the name of the song playing? I know I should know it.

Guest
cef's picture

sun light, moon light, corona light...
its like LOST island, doesnt it...

cef
Activity Score 547
Copywriter
Guest's picture

cef, you are a funny guy. your level of criticism is great. but does contributes to create something better? i would like to see some of your work. i think you have the perfect profile to be a judge in "the armenian idol"

Guest
cef's picture

Be my guest...

cef
Activity Score 547
Copywriter
cef's picture

Be my guest...

cef
Activity Score 547
Copywriter
jackmancer2017's picture

Bacardi approach from Corona.

jackmancer2017
TKoD's picture

Already done...

TKoD
Activity Score 103
Account Director in M&CSAATCHI.GAD
Guest's picture

It looks like that Pepsi's energy drink ad.

Guest
ortizon's picture

It looks like that Pepsi's energy drink ad.

ortizon
Activity Score 74
Copywriter
kindlovingsoul's picture

Nice... makes you smile.

kindlovingsoul
Activity Score 82
Copywriter
Guest's picture

eh. whatever.

Guest
Guest's picture

looks like a great positioning to separate Corona Light from Corona Extra

Guest
Guest's picture

looks like a great positioning to separate Corona Light from Corona extra

Guest
lucdesaulniers's picture

I like that, as what was said: makes you smile.

lucdesaulniers
Activity Score 1145
Ed Rapport's picture

Party to the break of dawn.. and then some! All of Corona's ads are always very creative.. Great brand.. Simple but brilliant executions, have yet to see a wack Corona ad...

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Guest's picture

I, too, eager to see a more bizarre funny ads

Guest
Guest's picture

I thought Cramer Krasselt did Corona?

Guest
Byte's picture

What´s the matter with La Comunidad?

Byte
Activity Score 327
Art Director |

Byte!

Guest's picture

what is the name of the song played in the new beach corona beer commerical>

Guest
Hiperion's picture

Several points:
a) It is clear, if I go to an island with one hundred female models what I would like is light beer. Please guys ... do not make me laugh ..
b) The ad is boring, dull and commonplace.
c) The music is boring, dull and topically.
d) Try to replace all the models for people fat and ugly. Do you still like the spot?

Next!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Shadow Ops's picture

Dude..this ad is fun. come one..beer...islands...finding a place to enjoy a good time. its eye candy with a mild twist. I dig it. You all are haters. La Comunidad is a great agency...whether or not they are deemed "hispanic" or not in the american market. They do NICE work...which more than what we can all say about most agencies.

Shadow Ops
Activity Score 148
Copywriter |

Let's keep advertising fun

Hiperion's picture

d) Try to replace all the models for people fat and ugly. Do you still like the spot?

The same old shit. Every three seconds comes a spot like this in the world.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

Michael Franti & Spearhead - Say Hey (I Love You)

Guest
Guest's picture

Michael Franti & Spearhead - Say Hey (I Love You)

Guest
Guest's picture

Great film! Great direction. And just to explain some thing about the business world... Fat and ugly people dont' sell bier... It's not to be a true... Is what you WANT.

Guest
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