The Magician

Agency Network: 
December 2009

Conn-X: The Magician

Film advertisment created by Leo Burnett, Greece for Conn-X, within the category: Electronics, Technology.

Advertising Agency: Leo Burnett/Athens, Greece
Creative Director: Giannis Sorotos
Account Director: Vangelis Tsaras
Writer: Andreas Dimitroulas, Vassilis Klissouras
Art Director: Paris Godenopoulos, Nikos Andriopoulos, Vassilis Papadopoulos
Agency Producer: Giannis Akiozoglou
Director: Scott Corbett
Production Company: Boo Productions, Identity
Executive Producer: Hercules Mavroeidis, Joe Masi
Line Producer: Sevi Morou Kelly
Director of Photography: Christos Voudouris
Editor: Rick Lobo
Editorial Company: Cutters
Post Production: post + beam
Sound: Scott Burns

Comments (12)

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szkwadrat's picture
Activity Score 210

good idea and really funny ad.

Prof's picture
Activity Score 1449

wow they were really desperate to run that ad. sad idea.

Quite really.

Davosk's picture
Activity Score 4815

A well directed lousy idea.

twelve_noon's picture
Activity Score 617

i think this one bears a striking resemblance to the award winning Skittles commercial where everything the guy touched turned to skittles.

silvi's picture
Activity Score 4172

What´s the point here?

satrianee's picture
Activity Score 3748

products seems (shown) as a curse. very bad idea.

perhaps it takes a magician for conn-X to work!... seems like done by a competitor.

Mr Fox's picture
Mr Fox
Activity Score 5

I think you may have missed the idea. Seems like it was done by a competitor? Really? The magician is blessed or cursed, depending on how you look at it - the magician sees it as a curse, the guy sees it as an opportunity. Pretty cool way to show interest or desire in the product. Good concept, storytelling, casting, art direction, etc.

satrianee's picture
Activity Score 3748

I don't think I did. The magician seems cursed. He is complaining about it, right? The whole clip goes like that... and only for 2 secs a boy enjoys it. You feel lucky if you can keep anybody's attention so long. Story is telling that this product is useless... because the person who meets it everywhere did not enjoy. Casting and art direction is way better. But does not serve the product.

Mr Fox's picture
Mr Fox
Activity Score 5

Very Felliniesque. Nice.

the_lizard_king's picture
Activity Score 1257

@ Davosk: Totally agree wid u man!
I really dont believe tht the company actually agreed to go forward wid dis!

And then GOD said...
Let there be creativity!!!

mpared's picture
Activity Score 562

completely crap

gunner_mkd's picture
Activity Score 17

Nice n Funny perfect very nice