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It's beautiful

Agency Network: 
Published/Aired: 
February 2014

Description

Film advertisement created by Wieden + Kennedy, United States for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: Wieden + Kennedy, USA
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ellis mathew's picture

nice

ellis mathew
Activity Score 166
ON's picture

Don't really like it

ON
Activity Score 134
Copywriter at Noah's Ark
GrumpyArtDirector's picture

Beautifully crafted. It gave me the chills.

GrumpyArtDirector
Activity Score 858
Art Director
shaft_drive's picture

wow, loved it. very brave of coke. Love the coke jingle segueing into the song in the end.

shaft_drive
Activity Score 273
Creative Director
MoodyMudi's picture

Sometime big brands take admirers and consumers alike for granted, and in the end they are forgiven simply because they have achieved a worthy brand status. Rightly so, Coca-Cola flopped with this year's Super Bowl 2014 mashup campaign, you can compare it with that by Chrysler -"You can't replace original" which is in parts mashup ad too. They both seems to be rushed job executed in time to meet submission deadline. The Budweiser campaign is the best ad this year, it' has compelling elements and above all the story is awesome.... The puppy & the horse in the stable....
Coca-Cola, this is a waste of cash on 60 seconds of fans emotional anticipation for something inspiring than.... #AmericaIsBeautiful. We all know that!
This campaign could be used to setup the mood of economic recovery that's seems to be the latest fortune in the U.S.

MoodyMudi
Activity Score 67
Copywriter |

3M

kurtberengeiger's picture

It's on the borders of, god forbid, political...
I like.

kurtberengeiger
Activity Score 7323
Copywriter
Martin777's picture

simple but touchy!

Martin777
Activity Score 365
Copywriter
Macster's picture

Dear Coke.
Don´t try to be another commercial political party. Please stay a refreshing soft drink...

Macster
Activity Score 28
Creative Director at Grey stockholm
kleenex's picture

nice.

kleenex
Activity Score 52582
Web Designer/Developer
Hadrons's picture

Coca Cola missed the concept - the people we see in this ad are NOT americans, they are individuals who keep their own cultural differences in North America...
What a shame.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sacrilegend's picture

When you move to America, you become an American. Your culture is intact because of the freedoms offered here.

America does not mean "white, Christian male." That's the point they're making with this ad. Shame you missed it.

sacrilegend
Activity Score 3394
Copywriter
iambusy's picture

why act xenophobic? its not that well-executed but fine.

iambusy
Activity Score 2219
Copywriter |

busy.

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