May 2009

Young children can't tell the difference between tv ads and regular programming, and don't have the cognitive skills to question sales messages. CFAC commissioned this viral ad to lobby the Australian Government to ban junk food advertising to kids.

Film advertisment created by I.D.E.A.S., Australia for Coalition on Food Advertising to Children, within the category: Public Interest, NGO.

Advertising Agency: I.D.E.A.S., Sydney, Australia
Creative Director / Copywriter: Max Landrak
Director: David Jagoda
Account Director: Adrian Leppard
Producer: Vashti Rosenberg
DoP: Simon Higgins
Stylist: Marcella Hayward
Costume: Creative Works Australia
Editor: Gabe Dowrick
Sound: Virtual Noise Studios
Post: Jungle Boys

Comments (10)

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Gualcor's picture
Activity Score 978

Great, but acting sucked.

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

sirvan's picture
Activity Score 29860

Or, be a better f'n parent?


"I love some things, and don't love some other things."

Umana Anjalin's picture
Umana Anjalin
Activity Score 13

There should be more ads like this.

marcel7's picture
Activity Score 996

You meen more copies of old commercials?

Guest's picture

i think its pathetic and should be viewed as weak. The human mind controls the body so work out and eat the food you lazy retards

ADebutant's picture
Activity Score 266

I agree w/Sirvan...People are so quick to place the blame elsewhere...

Guest's picture

It's still food. Not cigarettes. Not alcohol. The people are just lazy finger pointers.

Guest's picture

just a copy of a french ad about internet

NastyJester's picture
Activity Score 740

Also, how many adverts do we need to see with stupid tits dressed up as food items? I'm sick I tells ya... no more Mr. Blobby sized food suits please! And that includes tits dressed up as cigarettes as well. In fact, just less of the silly costumes altogether, yeah? Nice one.

samvijayv's picture
Activity Score 104