Comments (16)

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Highest Rated

Gusat's picture
Activity Score 2

Who sings the song?

renatonl's picture
Activity Score 76

El mensaje no me quedo del todo claro

kleenex's picture
Activity Score 50620

My one main problem with the ad is just too much text...

Luikah's picture
Activity Score 62

Don`t get it.

atb2005's picture
Activity Score 13557

Exposing the lavish lifestyle of the people behind the big tobacco companies. I say this is brilliant. 9 stars from me.

jackmancer2017's picture
Activity Score 6992

Oh geez, how genius. I didn't really understand it, until payoff. I'm not a smoker so this ad isn't for me but I'd say it makes good impact.

Just wondering - do directors/CEO of tobacco companies smoke themselves? :)

Bob.C's picture
Activity Score 1159

It's a good angle on the topic, if I smoked I think that it would make me think more about the money I was spending on the habit and think about quitting. Stop because someone else is killing you to make a fortune seems more effective than stop because you're killing yourself.

MidasTouch's picture
Activity Score 1024

Not a bad angle. I like the point of view. Very interesting.
The way of filming is good too, personnaly it made my head spin.
I agree there is too much text, the message would have been more subtile with only one or two diseases at one time.

Anyway, we already tried everything to save those damned 12 years old kids who begin with cigaret just to be "cool".

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Wordnerd's picture
Activity Score 6692

this is smart. didn't see that coming

alexander_bickov's picture
Activity Score 3279

Well executed

Phillhb's picture
Activity Score 292

Good end line, really hit home, but i had to watch it again as i was far concentrating more on the text than the pictures and message

Gusat's picture
Activity Score 2

Who sings the song?

Zaza's picture
Activity Score 172

79 world record !


La vie en CMKY's picture
La vie en CMKY
Activity Score 20

So true, so brilliant. Love it!

Hibon's picture
Activity Score 3734

Nice idea but the choice of the music is not so good.

Simple ideas are the best !

MaximeGK's picture
Activity Score 78

Sneaky. I was going to suggest that they shouldn't include call-girls with a cost in their ads, but I'm assuming France has a different cultural social acceptance when it comes to sex.

leblonde's picture
Activity Score 412

Euro 360 have again the record of vote! hi hi hi!