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Video

Campaign
Agency Network: 
Published/Aired: 
January 2013

Also From This Campaign 4

Description

Under the concept "You need a smartphone" Claro reminds us in a simple, fun and direct way the importance of having a smartphone. The four spots show young people what they are missing by not having a smartphone.

Film advertisement created by FCB, Peru for Claro, within the category: Electronics, Technology.

Advertising Agency: Mayo DraftFCB, Peru
Chief Creative Officer: Humberto Polar
Head of Art: Iván Tahara
Art Director: Martín Asato
Copywriters: Javier Wong, Victor Velez
Account Manager: Manuel Vinatea
Agency Producer: Ximena Lazo
Production Company: Tunche Films
Audio: Kazoo
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kleenex's picture

I say no to all four ads. Just not selling the product for me.

kleenex
Activity Score 51166
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