Agency Network: 
January 2013

Under the concept "You need a smartphone" Claro reminds us in a simple, fun and direct way the importance of having a smartphone. The four spots show young people what they are missing by not having a smartphone.

Film advertisment created by FCB, Peru for Claro, within the category: Electronics, Technology.

Advertising Agency: Mayo DraftFCB, Peru
Chief Creative Officer: Humberto Polar
Head of Art: Iván Tahara
Art Director: Martín Asato
Copywriters: Javier Wong, Victor Velez
Account Manager: Manuel Vinatea
Agency Producer: Ximena Lazo
Production Company: Tunche Films
Audio: Kazoo

Comments (3)

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aeroxy's picture
Activity Score 89

Smart phone doesn't help you get more sex.

emiliete's picture
Activity Score 646

Noooooo, por qué lo explicáis tanto??? La gente no es tan tonta chicos, al espectador le gusta pensar un poco.

Grrrr's picture
Activity Score 1961

Well, I will then stay away from any smartphone NOW.