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Agency Network: 
Published/Aired: 
January 2013

Also From This Campaign 4

Description

Under the concept "You need a smartphone" Claro reminds us in a simple, fun and direct way the importance of having a smartphone. The four spots show young people what they are missing by not having a smartphone.

Film advertisement created by FCB, Peru for Claro, within the category: Electronics, Technology.

Advertising Agency: Mayo DraftFCB, Peru
Chief Creative Officer: Humberto Polar
Head of Art: Iván Tahara
Art Director: Martín Asato
Copywriters: Javier Wong, Victor Velez
Account Manager: Manuel Vinatea
Agency Producer: Ximena Lazo
Production Company: Tunche Films
Audio: Kazoo
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Highest Rated

emiliete's picture

You missed your chance IS NOT NEEDED. We are not stupid!!!!!!!!

emiliete
Activity Score 646
Copywriter at WMcCann
aeroxy's picture

Even if you have a smart phone chances are you missed out too.

aeroxy
Activity Score 89
Creative Director at Parsons The New School For Design
emiliete's picture

You missed your chance IS NOT NEEDED. We are not stupid!!!!!!!!

emiliete
Activity Score 646
Copywriter at WMcCann
tazyboy's picture

not bad

tazyboy
Activity Score 777
Art Director
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