June 2017


The city of Madrid – Spain – struggles air pollution. However, the citizens are not aware of this big issue and keep using their cars as their main means of transportation.Our idea is to make this problem visible by transforming the contamination that comes out of the exhaust pipes into colorful smoke through a newly invented tablet.

Film advertisement created by Miami Ad School, Spain for City of Madrid, within the category: Public Interest, NGO.

Advertising School: Miami Ad School, Madrid, Spain
Creative Director: Chus Rasines
Art Director: Mayi Blanch, Alia Littles
Copywriter: Lucía Mendezona, César Rodríguez
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Ral's picture

Wouldn't this make it hard for other drivers to see the road? Interesting idea, nonetheless.

Activity Score 87
Copywriter at Newsun Advertising, Guangzhou China
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