Agency Network: 
July 2009

What happens when a tasty breakfast square discovers just how delicious he tastes? In the new CG animated spot for General Mills' Cinnamon Toast Crunch, the tasty square in question takes giant bites out of himself until he's nothing but crumbs.

Film advertisment created by McCann, United States for Cinnamon Toast Crunch, within the category: Food.

Advertising Agency: McCann Erickson/Campbell Mithun, USA
Art Director: Sean Kiener
Writer: Steve Centeno
Executive Producer: Sally Hotchkiss
Associate Producer: Jaime Rembo
Executive Music Producer: Mike Boris
Prod Company: Passion Pictures
Director: Russell Brooke
Producer: Katie Mackin
Music / SFX: Adelphoi
Audio Post: Sound Lounge
Mixer: Keith Reynaud

Comments (8)

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alexander_bickov's picture
Activity Score 3279

Beautiful ad

just write's picture
just write
Activity Score 651

hehe very nice...

Grace Bastien's picture
Grace Bastien

Cannibalism. The corner stone of every nutritious breakfast. lol

Osito's picture
Activity Score 34

hahah thats funny :P

But yeah, This commercial shines because of the animation cartoon style, which tailors perfectly to kids... uhum... * eats his cereal

Guest's picture

Haha, you should so join my group on facebook. xD
:D Yay, I'm not the only one who noticed the cannibalism promotion here~~!/group.php?gid=132220283465695

Guest's picture

Its the same as the Simpsons episode were Homer is punished by the Devil (Flanders) to become a Dounut and starts eating himself...

Its a rip off!!

adfreak06's picture
Activity Score 140

simply the best

Mokie's picture
Activity Score 16

Would be even better if the Cinnamon Square felt pain when eating himself, but kept on doing it just because he taste so good.