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The Last da Vinci

Agency Network: 
Published/Aired: 
November 2017

The Last da Vinci: The World is Watching

Description: 

Christie's partnered with Droga5 to create a special project that would bring the world's attention to the significance of what was happening - the sale of the last Leonardo da Vinci. “The Last da Vinci” was brought back into the public eye by sharing the emotional story of how the world responded to seeing this very private painting on public view.

We did this by focusing on what it is that makes the masterpiece a masterpiece. And what makes artworks like this so special. Rather than celebrate the image itself, we turned the camera around and captured the emotion of those who came to see it - in the most real and human way. The painting was placed on display and as the world looked on, Leonardo looked back. We showed exactly how breathtaking this work was by simply not showing it at all.

The end result? A moving film crafted from hidden camera footage that documents real emotional reactions of visitors and showed the impact this piece of art history has on us as we look upon it.

Film advertisment created by Droga5, United States for Christie's, within the category: Professional Services.

Advertising Agency: Droga5, New York, USA
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Creative Directors: Laurie Howell, Toby Treyer-Evans
Senior Copywriter: Tom McQueen
Chief Creation Officer: Sally-Ann Dale
Co-Directors of Film Production: Jesse Brihn, Bryan Litman
Senior Producer, Film: Jennifer Chen
Producer, Film: Isabella Lebovitz
Associate Producers, Film: Phillip Cheng, Kelly Appleton, Annie Vlosich, Carlos Valdivia
Music Supervisor: Mike Ladman
Director of Integrated Production Business Affairs: Jocelyn Howard
Co-Directors of Interactive: Tasha Cronin, Justin Durazzo
Producer, Interactive: Grace Wang
Director of Art Production: Cliff Lewis
Senior Art Director: George McQueen
Associate Director, Art Production: Bianca Escobar
Producer, Print: Nichole Katsikas
Director of Print Services: Rob Lugo
Associate Director, Print Services: Riely Clough
Producer, Print: Rose Mahan
Retouching Manager: Michelle Leedy
Retouching Coordinator: Michael Mockler
Retoucher: John Clendenon
Graphics Studio Manager: Virginia Vargas
Graphics Studio Coordinator: Nereida Valles
Studio Artist: Joseph Barrile
Studio Quality Control Manager: Lisa Bishai
Studio Quality Control Specialists: Susanne Johansson, Hoyu Yiu
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Will Davie
Strategist: Daniel Wenger
Head of Communications Strategy: Colleen Leddy
Communications Strategy Director: Ben Nilsen
Chief Intelligence Officer: Amy Avery
Group Account Director: Alex Woods
Account Director: Lauren Tomlinson
Account Manager: Sherry Cao
Project Manager: Hillary Jordan
Production Company: Chelsea Pictures
Director: Nadav Kander
DOP: Pat McGoldrick
Executive Producer: Jon Dino
Producer: Cut and Run
Editorial: Gary Knight
Editor: Natalie Kasling
Assistant Editor: Ted Royer
Executive Producer: Lauren Hertzberg
Senior Producer: Eytan Gutman
Producer: Marcia Wigley
Telecine: Company 3
Executive Producer: Alexandra Lubrano
Colorist: Tom Poole
Conform: Jogger
Executive Producer:Yukio Lytle
Flame: Matt Dolven, Joseph Grosso
Composer: Max Richter
Song: On the Nature of Daylight
Sound: Sonic Union
Mixer: David Papa
BTS Photographer: Paul McGeiver

Comments (2)

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kleenex's picture
kleenex
Activity Score 50118

Long...

Phillhb's picture
Phillhb
Activity Score 292

oddly watchable - but 2 things: 1) what's it for? 2) - was that Leonardo de caprio?

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