Agency Network: 
June 2011

Film advertisment created by McCann, Argentina for Chevrolet, within the category: Automotive.

Advertising Agency: Mccann Erikson, Argentina
Executive Creative Director: Sebastián Castañeda
Creative Directors: Mariano Legname, Rodrigo Polignano
Copywriter: Sebastián Lombroni
Art Director: Juan Lodola
Agency Producer: Federico Salday
Production Company: Nunchaku
Director: Roi Ricci
Music: TDL

Comments (9)

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AdBuzzer's picture
Activity Score 1174

haha, a car for first-timers ;-) He will have to sell the car after the second time with a married woman!

morse's picture
Activity Score 18024

I think it's not nice to promote sex outside of marriage.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pez's picture
Activity Score 1804

This is not a promotion of sex outside marriage, this are things that happen in real life. You may like them or not, but they are there, so they're insights. By the way, I like both ads, think that 18-21 people will understand the message perfectly...

Rotzgoht's picture
Activity Score 186

If you have such a narrow target, will you sell a lot of cars?

Rotzgoht's picture
Activity Score 186

Makes a touch more sense then the last one. But where does he keep his keys? Also, the professed puritan mindset in the north americas might have something against this Ad. Get this car, get the the extramarital affair. Car not for married couples, I guess.

CriticalVoice's picture
Activity Score 165

morse is right. And why could not a woman just run away, fleeing after her first time with a married man? Again it is unconsciously taught that wives were not loyal.

sergeo_syd's picture
Activity Score 595

Better then Chevrolet Celta: False alarm - Film Production Management

gadgets's picture
Activity Score 1063

not nice, not right, but funny.

Beamen's picture
Activity Score 225

More clear than the funeral and the bachelorette party. The best of the serie I think.

And the only one with an actor who looks not too old to be a first-timer!