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Published/Aired: 
January 2012

Description

Film advertisement created by Goodby Silverstein & Partners, United States for Chevrolet, within the category: Automotive.

Advertising Agency: Goodby Silverstein & Partners, USA
Creative Director / Co-Chairman: Jeff Goodby
Executive Creative Directors: Jamie Barrett, Hunter Hindman
Art Director: Gabriel Mattar
Copywriter: Jody Horn
Director of Broadcast Production: Cindy Fluitt
Executive Producer: Hilary Coate
Producer: Cat Reynolds
Music Producer: Todd Porter
Production Company: Caviar
Director: Nick Gordon
DOP: Kasper Tuxon
EP: Jasper Thomlinson, Cathleen Kisich
Line Producer: Hillary Rogers
Editorial Company: Arcade Edit
Editor: Kim Bica
Assistant Editors: Pete D'Andrea, Ryan Seegers
EPs: Deanne Mehling, Damian Stevens
Producer: Ali Reed
Post Production Co: MPC
Post Production Executive Producer: Asher Edwards
Head of Production / VFX Producer: Jenny Bright
VFX Supervisor: Carsten Keller
Compositing: Jake Montgomery
Flame: Lisa Ryan
CGI: Carsten Keller, William Schilthuis, Fabian Frank
Telecine: MPC
Colorist: Mark Gethin
Music: Black Iris Music
Original Score: Black Iris Music
Sound Design: Barking Owl
Sound Designer: Michael Anastasi
EP: Kelly Bayett
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vote4pedro's picture

seems pretty expected and familiar.

vote4pedro
Activity Score 4601
Copywriter
HTG's picture

Seems like a recycled Saturn spot that's a day late and dollar short. Chrysler beat you to it.

HTG
Activity Score 239
Art Director at Lopez Negrete Communications
talkingisfree's picture

Great idea for me. Good images but the copy is quite boring and, yes, cliché.

talkingisfree
Activity Score 2712
Art Director
chuckieT's picture

I was buying it until they mentioned Detroit... then it felt like they were chasing Chrysler.

I liked it until there though

chuckieT
Activity Score 680
Creative
mark3r's picture

It's a relevant spot, hits the target and it works.

mark3r
Activity Score 1949
Art Director at Scout
kleenex's picture

I fully agree with you.

kleenex
Activity Score 51098
Web Designer/Developer
sambuca's picture

USA USA USA USA

never forget the flag, otherwise its a fail ad

USA USA

sambuca
Activity Score 1066
Art Director at tolingo GmbH
Temple's picture

A bit patriotic for my taste, but nevertheless good.

Temple
Activity Score 11341
Creative Director
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