Description
French luxury Champagne house, Lanson, has launched a new campaign, called “Celebrating 40 years of Champions”. The campaign pays tribute to the brand’s 40-year association with The Championships, Wimbledon, telling the story of how 1977 was the perfect start to an iconic partnership, and a toast to the next 40 years.
The campaign, created by Space, uses vintage footage from the Wimbledon archives to showcase the evolution of the crowd, fashions and The Championships itself over the past four decades, while one of Britain’s greatest tennis players – Virginia Wade – narrates a teaser film designed to build excitement for the main film.
This professional campaign titled 'Wimbledon' was published in United Kingdom in July, 2017. It was created for the brand: Champagne Lanson, by ad agency: Space. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 7 years ago.
Credits
Advertising Agency: Space, London, UK
Creative Director: Greg McAlinden
