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Revelation

Agency Network: 
Published/Aired: 
October 2009
Description: 

To promote their responsible loans, Cetelem decided to criticise the behaviour of credit companies by creating a fake advertising campaign for a fake credit company called Bingo Credit. As you'll see, Bingo Credit are more than dishonest...

Film advertisment created by TBWA, France for Cetelem, within the category: Finance.

Advertising Agency: TBWA, Paris, France
Creative Directors: Eric Holden, Rémi Noel
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
Director: David Gray
Production company: LaPac Paris

Comments (8)

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Highest Rated

morse's picture
morse
Activity Score 18024

Wait, how is it a benefit to me as a consumer that Cetelem does thorough credit check and all? It's a benefit to society, but not to an individual. The ad is fun, but it fails on a strategic level.

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Marlus Lau's picture
Marlus Lau
Activity Score 1808

Humm....quite interesting. Nice criticizing.

tamer samy's picture
tamer samy
Activity Score 681

seems to be so good to be true, in other words.. ''over claiming''

morse's picture
morse
Activity Score 18024

Wait, how is it a benefit to me as a consumer that Cetelem does thorough credit check and all? It's a benefit to society, but not to an individual. The ad is fun, but it fails on a strategic level.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

shrenikster's picture
shrenikster
Activity Score 40

gd twist!!!

silvi's picture
silvi
Activity Score 4172

I love guy acting!

krautland's picture
krautland
Activity Score 3216

this was really interesting until the supposed payoff, which was a huge letdown. I was hoping this was going to be an ad for really strong liquor or a sleeping aid (making this a dream) or something utterly unexpected. heck, even a cheap car would have been a nice twist. but no, the payoff they used instead isn't big enough.

arsonizta's picture
arsonizta
Activity Score 18

hahaha!

slip's picture
slip
Activity Score 919

love it

SJB

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