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Revelation

Campaign
Agency Network: 
Published/Aired: 
October 2009

Description

To promote their responsible loans, Cetelem decided to criticise the behaviour of credit companies by creating a fake advertising campaign for a fake credit company called Bingo Credit. As you'll see, Bingo Credit are more than dishonest...

Film advertisement created by TBWA, France for Cetelem, within the category: Finance.

Advertising Agency: TBWA, Paris, France
Creative Directors: Eric Holden, Rémi Noel
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
Director: David Gray
Production company: LaPac Paris
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Highest Rated

morse's picture

Wait, how is it a benefit to me as a consumer that Cetelem does thorough credit check and all? It's a benefit to society, but not to an individual. The ad is fun, but it fails on a strategic level.

morse
Activity Score 18024
Art Director |

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Marlus Lau's picture

Humm....quite interesting. Nice criticizing.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
tamer samy's picture

seems to be so good to be true, in other words.. ''over claiming''

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

morse's picture

Wait, how is it a benefit to me as a consumer that Cetelem does thorough credit check and all? It's a benefit to society, but not to an individual. The ad is fun, but it fails on a strategic level.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

shrenikster's picture

gd twist!!!

shrenikster
Activity Score 40
Art Director at saints and warriors
silvi's picture

I love guy acting!

silvi
Activity Score 4172
Copywriter
krautland's picture

this was really interesting until the supposed payoff, which was a huge letdown. I was hoping this was going to be an ad for really strong liquor or a sleeping aid (making this a dream) or something utterly unexpected. heck, even a cheap car would have been a nice twist. but no, the payoff they used instead isn't big enough.

krautland
Activity Score 3216
Art Director at erm... no calls please.
arsonizta's picture

hahaha!

arsonizta
Activity Score 18
Web Designer/Developer at University of Santo Tomas
slip's picture

love it

slip
Activity Score 919
designer |

SJB

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