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Agency Network: 
Published/Aired: 
October 2012

Description

Film advertisement created by Common, United States for Center for Science in the Public Interest, within the category: Public Interest, NGO.

Advertising Agency: Common, Boulder, USA / The Butler Brothers, Austin, USA
Executive Creative Director: Alex Bogusky
Executive Producer: Marty Butler
Copywriters: Ronny Northrop, Ryan Kutscher
Art Director: Stefanie Hermsdorf
Producer: Amanda Fox
Director: Lucas Zanotto
Music: Jason Mraz, MC Flow
Sound Design: Nikolai von Sallwitz
Mix: Travis Wurges
Web Design: Cyrus Clemesen
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jackmancer2017's picture

Bit weird for Bogusky to first make ads for Coca Cola, and now against Coca Cola. But this anti-ad is a really strong case of story telling. Hope there is some budget to air it, for I'm not so sure it'll go super-viral... although, 1.3 million views - not bad, but deserves more.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
CommandZ's picture

Alex cashed out and can do what he wants now so he's not beholden to anyone. Cheers to him for going up against 'Big Cola".

CommandZ
Activity Score 2498
Creative Director
Hadrons's picture

Well done !

In a way it is more of an Infomercial.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture

Loved it...

kleenex
Activity Score 51098
Web Designer/Developer
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