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Simplicity

Agency Network: 
Published/Aired: 
September 2009
Description: 

Other additional credits: Bouffant, Black Ginger, Softlight City.com

Film advertisment created by BBDO, South Africa for Capitec, within the category: Finance.

Advertising Agency: Network BBDO Cape Town, South Africa
Executive Creative Director: Ivan Johnson
Deputy Creative Director / Art Director: Quentin Arendse
Copywriter: Hilton Mashonga

Comments (9)

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Prof's picture
Prof
Activity Score 1449

young morgan freeman

:D:D:D

Quite really.

Klidesign's picture
Klidesign
Activity Score 209

I totally agree! The resemblance is remarkable.

sirvan's picture
sirvan
Activity Score 29860

Racist!

Jk, he's gota little Orlando Jones gong on, too :P

+++

"I love some things, and don't love some other things."

shahidali's picture
shahidali
Activity Score 4069

i like the copy simplification is the ultimate shopistication!

shahid

Prof's picture
Prof
Activity Score 1449

which was DONE! by confucius way back...

Quite really.

Temple's picture
Temple
Activity Score 11337

Now, this starts like a Kropotkin manifesto and ends up, well, selling a bank. It's a bit like listening to the Smiths' song "Panic" (the one with the "hang the DJ" line) morphing into Glenn Medeiros or Boyzone, or smt similar. Next please.

Sydney based jake's picture
Sydney based jake
Activity Score 115

Nice clean ad with a great tag line, all in all it screams reliability, honesty and assurance.
yes good casting with the freeman look-a-like, good creative direction.

Guest's picture
Guest

Yip, I agree it's a young Morgan Freeman. Great tag. Good copy. Hope it's all true.

Guest's picture
Guest

well done acting and execution ... respect

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