Fresh, Part One

Agency Network: 
June 2013

The Cape Town Fish Market is on a big drive to educate people about how fresh its fish is compared to that of some of its competitors, which is actually frozen. Because when the Cape Town Fish Market says fresh, it means fresh from the sea, not "fresh" from the freezer. We created this tongue-firmly-in-cheek TV ad to help people tell the difference between fresh and "fresh".

Film advertisment created by Lowe, South Africa for Cape Town Fish Market, within the category: Retail Services.

Advertising Agency: Lowe Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director: Bruce Harris
Copywriter: Alistair Morgan
Additional credits: 7 Films Production

Comments (3)

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monoliz's picture
Activity Score 1304

it's kinda funny

certaintly's picture
Activity Score 3994

horrible acting/casting/production.
just not funny.
idea was fine, execution poor

kleenex's picture
Activity Score 50142

A for effort.