Voice of Addiction

Agency Network: 
April 2016

Alesso – Heroes (Voice of Addiction) ft. Ossi


A music video was produced featuring a throat cancer survivor performing a shocking version of a pop hit adored by teens. The performance gives nicotine addiction a voice to remember, not only a sound but also a look that will stay in teens heads and affect their decision making when choosing whether to use tobacco products or not.

Film advertisment created by Havas, Finland for Cancer Society of Finland, within the category: Public Interest, NGO.

Advertising Agency: Havas Worldwide, Helsinki, Finland
Creative Director: Marko Vuorensola
Art Director: Jon Gustavson
Copywriter: Marko Vuorinen
Account director / Planner: Johanna Vuorensola
Communications Consultant: Laura Lyyvuo
Web Developer: Mika Niemi
Production Company: Cocoa Mediaproductions
Producer: Ville Salminen
Directors: Tom Hakala, Hamy Ramezan
DoP: Johan Wasicki, Ville Salminen
Editor: Janne Kilpeläinen
1st AD: Siiri Koponen
1st AC: Sonja Huttunen
Gaffer: Miska Rämö
Colorist: Joni Kuusisto
Set designer: Carolina Simberg
Stylist: Siiri Sirviö, Paula Jaako
Make Up: Oona Tarvajärvi, Saara Pyykkö
Sound design: Markku Mäkelä
Music: Markku Mäkelä
Production assistant: Janina Timgren

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